Performance Marketing Manager

Golden Fox Recruitment Ltd; Manchester; Hybrid; GBP 63,000 - 77,000; Full time

Job summary

Golden Fox Recruitment Ltd is partnering with a fast-growing DTC fashion brand to recruit a Performance Marketing Manager in Manchester. You will own the paid media strategy across Meta, Google, TikTok and YouTube, manage agency performance and collaborate with founders to drive growth.

The role requires 5+ years in performance marketing, hands-on in-house media management, strong GA4 and ad platform knowledge, and the ability to influence commercial decisions with data.

Qualifications

• 5+ years' experience in Performance Marketing or Paid Media.
• Hands-on experience managing paid media in-house.
• Strong knowledge of Meta Ads, Google Ads, TikTok Ads and GA4.
• Experience managing agencies against commercial KPIs.
• Strong analytical skills and data-driven decision making.
• Excellent communication skills with senior stakeholders.

Responsibilities

• Own Performance Marketing across Meta, Google, TikTok and YouTube.
• Manage and challenge the external Paid Media agency to meet commercial objectives.
• Analyse performance using GA4, platform data and attribution tools to identify opportunities and optimise results.
• Monitor ROAS, CAC, CPA and LTV.
• Present insights and recommendations to the Head of Ecommerce and senior stakeholders.
• Collaborate with Creative team to drive testing and campaign performance.
• Manage budgets, forecasts and media spend.
• Support long-term strategy to bring more paid media in-house.

Skills

Performance Marketing

Paid media in-house

Analytics & data-driven

Agency management

Data-driven decisions

Tools

Meta Ads

Google Ads

TikTok Ads

GA4

Job description

Performance Marketing Manager | DTC Fashion

Up to £70,000 + Benefits

Manchester | Hybrid (4 Days Office / 1 Day WFH)

We're partnering with a fast-growing, founder-led fashion brand that's looking for a commercially minded Performance Marketing Manager to take ownership of the Performance Marketing function and play a key role in its continued growth.

Working closely with the Head of Ecommerce and founders, you'll use data to shape strategy, manage agency performance and influence commercial decisions across the wider business.

This is an opportunity to make a real impact within a growing ecommerce brand, with the autonomy to help shape the future of paid media.

The Role

• Own Performance Marketing across Meta, Google, TikTok and YouTube.
• Manage and challenge the external Paid Media agency to deliver against commercial objectives.
• Analyse performance using GA4, platform data and attribution tools to identify opportunities and optimise results.
• Monitor key metrics including ROAS, CAC, CPA and LTV.
• Present insights and recommendations to the Head of Ecommerce, founders and senior stakeholders.
• Work closely with the Creative team to drive testing and campaign performance.
• Manage budgets, forecasts and media spend.
• Support the long-term strategy of bringing more of the paid media function in-house.

About You

You’ll already have experience within a successful ecommerce, DTC or fashion brand and thrive in a fast-paced, founder-led environment.

You’ll have:

• 5+ years' experience in Performance Marketing or Paid Media.
• Hands-on experience managing paid media in-house.
• Strong knowledge of Meta Ads, Google Ads, TikTok Ads and GA4.
• Experience managing agencies against commercial KPIs.
• Strong analytical skills and confidence using data to influence decisions.
• Excellent communication skills, with experience presenting to senior stakeholders and contributing to trading discussions.

Why Join?

• Own the Performance Marketing function.
• Influence commercial strategy and business decisions.
• Join a fast-growing, founder-led fashion brand.
• Play a key role in shaping the future of paid media.

If you're looking for a role where you'll have genuine ownership, commercial influence and the opportunity to make a visible impact, we'd love to hear from you.