Growth Marketing Manager

Fella and Jones; Greater London; Hybrid; GBP 65,000 - 75,000; Full time

Job summary

A contemporary womenswear brand is seeking a Growth Marketing Manager to enhance their digital presence and lead social media strategies. The ideal candidate will have a strong background in e-commerce and performance marketing, particularly with paid social campaigns. You will manage digital marketing initiatives, optimize budgets, and collaborate with external agencies to drive traffic and conversions. This role offers up to £70,000 plus a generous package, making it a fantastic opportunity for career advancement.

Qualifications

• Proven experience in e-commerce and performance marketing.
• Strong focus on paid social across major platforms.
• Experience with budget management and data-driven decision-making.

Responsibilities

• Oversee and optimise social media marketing campaigns.
• Manage and allocate marketing budgets effectively.
• Work with external agencies for PPC and paid social performance.

Skills

E-commerce expertise

Performance marketing

Social media campaign management

Budget management

Analytical mindset

Tools

Shopify Plus

Job description

Growth Marketing Manager - Design-Led Contemporary Womenswear Brand

Up to £70,000 + Generous Package

Fella & Jones is exclusively partnered with a Design-Led Contemporary Womenswear Brand to find an exceptional Growth Marketing Manager. This is a unique opportunity to join a dynamic team and make a significant impact on the brand's digital presence, social media strategy, and growth. Candidates will have full 360 experience across PPC, SEO, Paid & Organic Search, Affiliate marketing, and extensive expertise in managing social media campaigns (Meta, Instagram, Facebook, TikTok).

Role Overview

As the Growth Marketing Manager, you will be responsible for the day-to-day management of digital marketing strategies, with a strong focus on paid social media, budget optimisation, and revenue growth. The role demands a data-driven approach, prioritising customer acquisition, retention, and sales performance across SEO, PPC, CRM, and, most importantly, social media platforms.

Key Responsibilities:

• Oversee and optimise social media marketing campaigns across Meta (Facebook & Instagram) and TikTok to drive traffic and conversions.
• Manage and allocate marketing budgets, ensuring cost-effective strategies to maximise ROI.
• Work with external media agencies to drive PPC and paid social performance.
• Provide regular trend reporting and offer actionable optimisation insights.
• Map out long-term performance strategies for sustained growth.
• Daily sales reporting and weekly & annual trade analysis.

Ideally, You Will

• Have proven experience in e-commerce and performance marketing, with a strong focus on paid social across major platforms (Meta, Instagram, TikTok).
• Be proficient with Shopify Plus.
• Have experience working with external media and creative agencies.
• Demonstrate strong leadership and team management skills.
• Have an analytical mindset, with experience in budget management and data-driven decision-making.
• Possess excellent communication and interpersonal skills.

If you're a talented Digital Marketing professional with experience across social media, performance optimisation, and budget management, this is your chance to elevate your career with a prestigious womenswear brand. Apply now to be part of this exciting journey!