Group Digital Marketing Executive

Elite Hotels; Forest Row; On-site; GBP 40,000 - 60,000; Full time

Benefits offered by this job

Career development with accredited培训

Meals provided on site

Free parking

Refer a Friend rewards

Employee assistance programme

Job summary

Elite Hotels is seeking a Group Digital Marketing Executive to support the Director of Marketing in delivering strategic digital initiatives across the portfolio. The role combines content, campaigns and CRM management to strengthen consumer and employer brand communications.

Based at the Ashdown Park Hotel site in East Sussex, the role involves occasional travel to The Grand (Eastbourne) and Tylney Hall (Hook).

Qualifications

• Experience across planning, content creation and digital channels.
• Strong copywriting and proofreading abilities with a strategic mindset.
• Proven stakeholder management and project coordination.

Responsibilities

• Assist in creating the annual sales and marketing plan and digital calendar.
• Own and optimise online presence and partner site content.
• Lead email marketing campaigns and CRM automation.
• Develop social media campaigns and monitor performance.
• Build knowledge of Elite Hotels properties to inform content.
• Analyse digital metrics and report to stakeholders.

Skills

Digital marketing landscape

Microsoft 365

Time management

Copywriting & proofreading

Analytical

Stakeholder engagement

Organisation

Tools

Drupal CMS

Revinate CRM

Job description

The Group Digital Marketing Executive is key in supporting the Director of Marketing in the delivery of marketing plans for the Company by having ownership of Elite Hotels’ digital presence across consumer and employer brand communications. The role will lead and execute overall digital marketing strategies across the Elite Hotels portfolio, achieving key objectives and a successful return on investment from all planned initiatives.

The role is based at the Elite Hotels group office, on site at Ashdown Park Hotel in East Sussex, however occasional travel to The Grand (Eastbourne) and Tylney Hall (Hook) will be required.

Key Responsibilities and Duties

Planning

• Assist in the creation of the annual sales and marketing plan, with specific input into the digital marketing calendar.
• Organise workload effectively based on priority campaigns and activations.
• Actively participate in content creation and idea generation, taking the lead in procuring content to sell our story.
• Develop digital campaigns to target key business segments and address need areas within the business.

Online Presence

• Ownership of company website (via Drupal content management system) ensuring timely changes when required, regular audits and absolute consistency across the group.
• Ownership of marketing content on key partner and 3rd party sites to deliver maximum results through content management. This includes but is not limited to, hotel descriptions, visual asserts, promotions, blog articles and relevant news stories across channels such as SLH, Britain’s Finest and online travel agents.
• Assist with the qualification of new 3rd party sites and online advertising opportunities ensuring they represent a strong return on investment.
• Work closely with key digital suppliers, sharing ideas, assimilating results, and driving success.
• Responsible for building customer relationships, and enhancing the customer journey, through all digital channels available.
• Utilise all digital channels available to market each hotel’s events calendar to maximise sales.
• In conjunction with our digital agency, ensure our Google/Bing/Apple visibility is consistent across the group, and optimised to deliver business goals.

E-Mail Marketing

• Instrumental in the creation of the annual e-mail marketing campaign and communication plan, tailored to the needs of each individual hotel and group promotions.
• Create, build and send frequent e-mail campaigns based on the agreed plan to ensure set objectives are achieved.
• Oversee automated guest communication. Making recommendations and adjustments as required.
• Analyse activity results, communicate findings with key stakeholders and evolve future activity where required.
• Full ownership of CRM system (Revinate), ensuring its maximum potential.

Social Media Marketing

• Responsible for our social media voice across group and hotel profiles, on key channels (namely Facebook, Instagram & LinkedIn).
• Schedule, post and respond to guest interaction.
• Develop and deliver social media campaigns to support segment objectives.
• Be fully versed in the field, keeping a keen eye on trends, challenges and making recommendations for Elite Hotels’ future social media strategy.
• Analyse activity results, communicate findings with key stakeholders and amend future activity where required.
• Achieve and exceed social media goals for growth and engagement.

Product Knowledge

• Become an ambassador for Elite Hotels by getting under the skin of each individual property and developing an excellent knowledge of our many services.
• Build strong and lasting relationships with key members of the hotel teams, to support the sharing of stories, creation of content and delivery of business goals.
• Develop strong relationships with Group Sales & Revenue to ensure a unified approach.
• Ensure brand consistency across all communication.
• Be knowledgeable of all areas of the marketing team to assist with other key projects in additional to digital when the business need arises.
• Attend industry training programmes/seminars/ networking opportunities when required.

Finance and Reporting

• Assist in the creation of regular reporting to be distributed across the company.
• Analyse and report monthly digital performance metrics and data to key stakeholders and the wider sales & marketing team.
• Attend and present at regular meetings with group and hotel teams.

Key Skills and Qualities

• A broad understanding of the digital marketing landscape
• Computer Literate including Microsoft 365
• Strong time management skills
• Excellent copywriting/proof reading skills
• Analytical
• Confident when dealing with key stakeholders (internal and external)
• Organised approach to workload

Due to our rural location and office-based nature of the role, you will need your own transport At Elite Hotels we have a single minded and unwavering goal to make every visit to our hotels a positive experience that customers feel compelled to talk about.

About Elite Hotels

Elite Hotels present three hotelsof distinction in the south of England, with Ashdown Park Hotel & Country Club sitting peacefully in the Ashdown Forest, The Grand Hotel standing majestically along the Eastbourne seafront and Tylney Hall Hotel & Gardens within 66 acres of rolling Hampshire countryside.

Why Work for Elite Hotels

As an accredited Investor in People, we are dedicated to the development of our staff. Many of the team started out in junior roles but have been offered training and promotional opportunities as their skills have grown. We are very fortunate to have a large percentage of long-term team members able to offer their experience and expertise to the next generation of hospitality professionals – this could be you.

Benefits

To support and reward our staff we offer:

• Career development with accredited training providers
• Enhanced holiday programme & reward scheme for long service
• Employee Assistance Programme - Hospitality Action
• Meals provided while on site
• Free parking
• Generous 'Refer a Friend' bounty incentive
• Recognition awards for exceptional service
• Reduced price stays in Elite hotels
• For full details of the benefits on offer please check our website: https://www.careersatelitehotels.co.uk/why-work-elite