Group CRM & Digital Growth Manager

Mission Mars; Manchester; Hybrid; GBP 55,000 - 60,000; Full time

Benefits offered by this job

Venue discount 50% across Mission Mars

Up to 30% bonus per year

Guestlist entry to Albert Hall

Career progression opportunities

Training & development programmes

Seasonal event invitations

Birthday card & gift

World Class employer branding

Job summary

Mission Mars is seeking a data-driven Group CRM & Digital Marketing Manager to own performance marketing and CRM across Rudy's and Albert's Schloss. You will build and optimise CRM journeys, manage relationships with agencies, and own paid ads strategy for delivery channels to drive volume and ROI.

You will work with the Marketing & Sales Director and brand managers to ensure every digital pound is spent effectively, with GA4 data transforming into actionable decisions and recommendations.

Qualifications

• 5+ years in digital marketing across multiple brands or sites.
• Hands-on CRM experience with Klaviyo and building email journeys.
• Experience managing SEO and paid digital/media agencies with KPIs.
• Strong GA4 understanding and reporting.
• Comfort with AI tools like Claude to speed up reporting.
• Budget ownership and strong stakeholder management.
• Experience with delivery platform advertising is a plus.
• Experience coordinating with web development teams.

Responsibilities

• Own the group CRM strategy — build, run and optimise automated and campaign journeys across all brands, preferably Klaviyo.
• Report on CRM performance and translate insights into actionable recommendations.
• Manage day-to-day relationships with SEO and paid digital agencies, set KPIs and review performance.
• Own paid promotion strategy for Rudy's delivery channels (Deliveroo/Uber Eats) to drive volume and ROI.
• Coordinate with web agencies on briefs, updates, fixes and QA against briefs.
• Use GA4 to monitor website and campaign performance; flag trends and opportunities.
• Use Claude to speed up reporting and analysis across CRM and digital performance.
• Align paid, organic and CRM activity with brand campaigns and tone of voice.

Skills

Klaviyo experience

Digital marketing

GA4 analytics

Claude AI

Stakeholder management

Budget management

Delivery platforms ads

Tools

Klaviyo

GA4

Google Ads

Meta Ads

Claude

Job description

Mission Mars is seeking a data-driven Group CRM & Digital Marketing Manager to own performance marketing and CRM across Rudy's and Albert's Schloss. You will build and optimise CRM journeys, manage relationships with agencies, and own paid ads strategy for delivery channels to drive volume and ROI.

You will work with the Marketing & Sales Director and brand managers to ensure every digital pound is spent effectively, with GA4 data transforming into actionable decisions and recommendations.