Senior Digital Marketing Lead - CRM & Growth

San Carlo Restaurant Group; Manchester; On-site; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Free meals on duty

50% staff discount

Refer a friend bonus

Elevate Training Academy

Volunteering Days

Squadra App

Legal and financial advice

San Carlo Awards

Best in Class Pension

Job summary

San Carlo Restaurant Group in Manchester is seeking a Digital Marketing Lead to own the group’s CRM, PPC, SEO, and website initiatives across multiple brands. You will coordinate agency partners and internal stakeholders to grow bookings and brand visibility.

You will analyse performance data, optimise guest journeys, and ensure GDPR-compliant customer experiences while maintaining a strong local search presence across the portfolio.

Qualifications

• Experience leading digital marketing across multiple brands.
• Proven ability to drive CRM campaigns and lifecycle marketing.
• Strong PPC and paid search management.
• Deep understanding of local and national SEO.
• Experience managing agency partners and vendors.
• Strong analytical thinking with data-driven decisions.

Responsibilities

• Own CRM strategy and campaigns across brands.
• Develop segmentation and automated journeys.
• Lead PPC and SEO agency relationships.
• Manage website content and landing pages.
• Optimize guest journey from discovery to bookings.
• Provide regular marketing performance reporting.

Skills

Digital marketing

CRM strategy

PPC / Paid search

SEO (local & national)

Website management

Analytics & data-driven decisions

Project management

Agency management

Multi-site brand experience

Tools

Google Analytics

Google Ads

Google Tag Manager

Job description

San Carlo Restaurant Group in Manchester is seeking a Digital Marketing Lead to own the group’s CRM, PPC, SEO, and website initiatives across multiple brands. You will coordinate agency partners and internal stakeholders to grow bookings and brand visibility.

You will analyse performance data, optimise guest journeys, and ensure GDPR-compliant customer experiences while maintaining a strong local search presence across the portfolio.