Global Subscriptions Growth & Optimization Lead

Thomson Reuters Foundation; Greater London; Hybrid; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid Work Model

Flex My Way

Career Development

Industry Benefits

Culture & Belonging

Social Impact

Real-World Impact

Job summary

Thomson Reuters Foundation is seeking a Senior Manager, Subscription Strategy to lead global subscriber growth across web and app. You will own the product testing strategy, paywall and registration optimization, and collaborate with Product, Analytics, Newsletters, and Editorial to meet subscription goals.

You will translate performance data into clear roadmaps, drive new ideas, and shape growth for a premium news business.

Qualifications

• 5+ years of experience developing subscription growth strategies for a premium news media organization.
• Deep understanding of acquisition funnels, paywalls and registration strategies, user behavior, and subscription models.
• Experience partnering with editorial, product, and marketing teams to grow digital subscriptions.
• Ability to use data to inform decisions, including analyzing customer journeys, applying attribution models, and optimizing acquisition funnels.
• Strong project management skills, with the ability to build data-driven strategy roadmaps with a detailed approach.
• Experience at a premium news media organization.

Responsibilities

• Lead a global, full-funnel strategy that drives engagement, subscriber acquisition, and retention.
• Own the web and app testing roadmap for registration walls, paywalls, and product journeys, partnering with Product and Engineering to continuously improve conversion and engagement.
• Build install-to-paid acquisition strategies across mobile web and apps, and test campaign structures, audience segments, and ad creatives to improve efficiency across all acquisition channels.
• Define audience cohorts from performance data to guide marketing and product decisions, and work with Product, Engineering, and Design to optimize landing pages, funnels, and onsite experiences.
• Ensure the subscription value proposition is clearly defined across all consumer touchpoints.
• Partner with Analytics on retention and churn analyses, identifying drivers of cancellation and opportunities to grow subscriber lifetime value.
• Translate campaign, subscription, and testing performance into actionable insights, roadmaps, and recommendations, while overseeing marketing processes, timelines, and creative development.

Skills

Subscription growth

Data-driven decisions

Cross-functional collaboration

Conversion optimization

Performance analysis

Project management

Job description

Thomson Reuters Foundation is seeking a Senior Manager, Subscription Strategy to lead global subscriber growth across web and app. You will own the product testing strategy, paywall and registration optimization, and collaborate with Product, Analytics, Newsletters, and Editorial to meet subscription goals.

You will translate performance data into clear roadmaps, drive new ideas, and shape growth for a premium news business.