Global Subscriptions Growth Lead

Reuters; Greater London; Hybrid; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid Work Model

Flexible vacation

Mental Health Days

Headspace app

Retirement savings

Job summary

Reuters is seeking a Senior Manager, Subscription Strategy in London to drive global subscriber growth across web and app. You will own testing, paywalls, and registration optimization while partnering with Product, Analytics, Newsletters, and Editorial to meet subscription goals.

You will turn performance data into actionable roadmaps, defining cohorts and strategies to improve conversion, engagement, and retention across a premium news business.

Qualifications

• 5+ years of experience developing and implementing subscription growth strategies for a premium news media organization.
• Deep understanding of acquisition funnels, paywall and registration strategies, user behavior, and subscription models.
• Experience partnering with editorial, product, and marketing teams to grow digital subscriptions.

Responsibilities

• Lead a global, full-funnel strategy that drives engagement, subscriber acquisition, and retention.
• Own the web and app testing roadmap for registration walls, paywalls, and product journeys.
• Build install-to-paid acquisition strategies across mobile web and apps, and test campaign structures.
• Define audience cohorts from performance data to guide marketing and product decisions.
• Partner with Analytics on retention and churn analyses, identifying drivers of cancellation and opportunities to grow subscriber lifetime value.
• Translate campaign, subscription, and testing performance into actionable insights and roadmaps.

Skills

Subscription growth

A/B testing

Paywall optimization

Cross-functional leadership

Data-driven decisions

Job description

Reuters is seeking a Senior Manager, Subscription Strategy in London to drive global subscriber growth across web and app. You will own testing, paywalls, and registration optimization while partnering with Product, Analytics, Newsletters, and Editorial to meet subscription goals.

You will turn performance data into actionable roadmaps, defining cohorts and strategies to improve conversion, engagement, and retention across a premium news business.