Head of Performance & Influencer Growth

Wild

Greater London

Hybrid

GBP 120,000 - 180,000

Full time

13 days ago

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Benefits offered by this job

25 days holidays

Bank holidays

Remote working days

Hybrid working

Private healthcare

4% Company Pension

Mental well-being support

Free breakfast

Free Wild products discount

Team volunteering days

Job summary

Wild is seeking a senior marketing leader to own both paid acquisition and influencer functions across markets. You will lead three teams, align them into one performance engine, and steer media across Meta, TikTok, Google, YouTube, and new channels.

The role includes building an AI-forward operating model, measuring incrementality and translating learnings into growth strategy. You will partner with the CMO, influence senior platform relationships, and drive commercial outcomes while

Qualifications

Senior marketing leader with hands-on experience in paid acquisition and influencer/creator functions.
Proven track record leading multi-layer teams across paid and creator marketing.
Strategic depth across paid platforms and measurement.
Experience in AI adoption within a marketing function.

Responsibilities

Own paid, earned and influencer acquisition across markets and channels.
Lead and develop three teams; align them into a single growth engine.
Steer paid media across Meta, TikTok, Google, YouTube and emerging channels.
Own influencer strategy, creator relationships and significant commercial deals.
Build a world-class creative operating model and measurement maturity.
Oversee affiliates and partnerships; drive commercial negotiations.