AI-Driven Global Performance Marketing Lead

Jobtailor; Greater London; On-site; GBP 70,000 - 110,000; Full time

Job summary

Drive Wild is seeking an experienced Paid Media leader to own cross-platform strategy across Meta, TikTok, Google, YouTube and emerging channels. You will scale budgets, optimize LTV, and lead a global team to drive incremental growth.

You will embed AI-first operating models, manage partner relationships, and align with ecommerce to connect paid journeys end-to-end across four markets.

Qualifications

• Deep hands-on expertise across Meta, TikTok and Google platforms.
• Experience scaling significant paid media budgets.
• Commercial understanding of LTV, retention and unit economics.
• Experience leading or collaborating with a content/UGC function.
• Experience running incrementality testing across geos or platforms.
• AI embedded in media buying and creative operating models.
• Track record in fast-growth consumer brands.
• Ability to build, develop and retain high-performing teams.
• Excellent people leadership and ability to thrive under pace.

Responsibilities

• Drive paid media strategy across Meta, TikTok, Google, YouTube and emerging channels in multiple markets.
• Own blended CAC, performance ROAS, payback and revenue targets at function level.
• Manage relationships with platform partners and cross-functional teams.
• Set standards for account structure, testing rigour and platform excellence.
• Partner with ecommerce to connect paid journey end-to-end and optimize landing pages.
• Lead the performance creative operating model and UGC pod.
• Integrate media buying and creative into one acquisition engine.
• Establish an AI-first operating model across media buying and creative.
• Own the roadmap for incrementality testing, attribution and reporting.
• Shape long-term acquisition strategy and grow talent across markets.

Skills

Paid media strategy

Incrementality testing

Performance ROAS

People leadership

AI-first operating model

Budget scaling

UGC/content collaboration

Cross-functional growth

Tools

Meta Advertising

TikTok Advertising

Google Ads

Job description

Drive Wild is seeking an experienced Paid Media leader to own cross-platform strategy across Meta, TikTok, Google, YouTube and emerging channels. You will scale budgets, optimize LTV, and lead a global team to drive incremental growth.

You will embed AI-first operating models, manage partner relationships, and align with ecommerce to connect paid journeys end-to-end across four markets.