Performance Marketing Lead

Harnham; Greater London; Hybrid; GBP 68,000 - 83,000; Full time

Job summary

Harnham is seeking a Performance Marketing Lead to own performance marketing across international markets, leading a team across paid media and performance creative. You will drive acquisition and optimise CAC, ROAS and payback, turning data into growth.

You'll manage campaigns on Meta, TikTok, Google and YouTube, build testing frameworks, and bridge media with creative. The role also involves advancing attribution, incrementality and measurement as part of a fast-paced consumer brand.

Qualifications

• Proven track record in performance marketing for DTC/ecommerce brands.
• Experience leading teams and managing budgets at scale.
• Hands-on with paid media and creative performance.

Responsibilities

• Own performance marketing across international markets and lead a team across paid media and creative.
• Develop strategy and execute campaigns on Meta, TikTok, Google and YouTube to drive acquisition.
• Improve CAC, ROAS and payback while building testing frameworks and a stronger performance creative function.

Skills

Team leadership

Paid media

Budget management

Multi-market

Tools

Meta

TikTok

Google Ads

YouTube

Job description

Performance Marketing Lead | Up to £75,000

London - x3 days a week | Hybrid

An exciting opportunity has arisen for a Performance Marketing Lead to join a high-growth, international consumer brand at an exciting stage of its growth journey.

Reporting into the Head of Performance Marketing, you'll take ownership of performance marketing across multiple international markets, leading a team across paid media and performance creative.

The role will cover strategy and execution across key platforms including Meta, TikTok, Google and YouTube, with responsibility for driving acquisition performance and improving key commercial metrics including CAC, ROAS and payback.

A key part of the role will be bringing media and creative closer together, developing testing frameworks and helping build a stronger performance creative function. You'll also play an important role in the company's approach to AI, attribution, incrementality and measurement.

We're looking for an experienced performance marketer with a strong DTC, ecommerce or consumer background, proven experience managing teams and budgets, and a hands-on understanding of paid media and creative performance.

This is a great opportunity for someone looking to take on broader ownership across performance marketing within a fast-paced, international business.

Up to £75,000 | London | Hybrid (3 days in office)