Performance Marketing Director — AI-Driven Growth

Digital Tonic | Digital, eCommerce & Marketing Recruitment; Bath; Hybrid; GBP 150,000 - 210,000; Full time

Benefits offered by this job

Annual bonus

Pension provision

Health cash plan

Gym discounts

Employee discounts

Gym contribution per month

Job summary

Digital Tonic is partnering with a leading international eCommerce group to appoint a Performance Marketing Director in a newly created role. You will own the group’s paid and organic acquisition across SEA, SEO and affiliates, leading three channel teams and a wider UK/EMEA team.

The role requires strategic P&L ownership, strong SEA/SEO expertise, and the ability to drive change and AI-driven optimisation across markets. Hybrid work with regional collaboration is expected.

Qualifications

• Extensive experience in performance or digital marketing with senior leadership at Head of or Director level.
• Strong expertise in paid search and multi-channel performance leadership.
• Strong knowledge of SEO and AI-driven discovery and GEO.

Responsibilities

• Own the blended acquisition P&L and set investment priorities across SEA, SEO and affiliate marketing.
• Lead three specialist teams and direct reports to drive cross-channel performance.
• Shape and execute an AI-enabled, scalable performance marketing strategy across EMEA.
• Partner with regional marketing leads and agencies to align with broader trading priorities.
• Lead organisational and technological change to build a robust acquisition function.

Skills

Senior leadership

Paid search

SEO & organic

Affiliate marketing

Team leadership

Change management

Budget management

Acquisition strategy & P&L

ROAS & attribution

EMEA markets

AI in marketing

Executive communication

Job description

Digital Tonic is partnering with a leading international eCommerce group to appoint a Performance Marketing Director in a newly created role. You will own the group’s paid and organic acquisition across SEA, SEO and affiliates, leading three channel teams and a wider UK/EMEA team.

The role requires strategic P&L ownership, strong SEA/SEO expertise, and the ability to drive change and AI-driven optimisation across markets. Hybrid work with regional collaboration is expected.