Global Partner Marketing Leader - Remote-First

Companies; United Kingdom; Hybrid; GBP 70,000 - 100,000; Full time

Benefits offered by this job

Autonomy & Flexibility (Work in AnyWay

Bonding Leave

2 Charitable Days

Reward & Recognition Program

Corporate bonus/SIP

Coworking Space

Job summary

Safeguard Global is seeking a Senior Partner Marketing Manager to lead joint campaigns, co-sell motions and demand generation across North America and Europe. You will shape partner marketing strategies to drive pipeline with referral, integration and HR technology partners, while managing budgets and programs.

Ideal candidates have 7–10 years in B2B marketing, with 5+ years in partner marketing, proven Salesforce fluency, and strong stakeholder management.

Qualifications

• 7–10 years of B2B marketing experience, including at least 5 years in partner or channel marketing.
• Track record of developing and running partner marketing strategies that generate measurable pipeline.
• Experience with joint go-to-market campaigns, co-sell motions, partner-led demand generation and co-marketing programs.
• Experience across multiple partner types (referral, integration, technology) with understanding of how to generate demand through partner ecosystems.
• Experience running co-sell motions with integration or technology partners, ideally in HRIS or payroll space.
• Ability to set strategy independently while staying hands-on with campaign execution.
• Strong partner stakeholder management and ability to influence at all levels.
• Experience developing and executing integrated partner marketing campaigns, including events and webinars.
• Experience using Salesforce to track marketing activity, attribution and pipeline contribution.
• Strong communication, project management, analytical and cross-functional collaboration skills.
• Ability to work across North American and European teams with occasional travel.

Responsibilities

• Develop and run partner marketing strategies aligned to regional priorities and revenue goals.
• Build quarterly and annual partner marketing plans.
• Shape approaches for referral, integration, private equity, recruitment, HR consultant and global mobility partners.
• Manage partner marketing budget and align with regional directors.
• Prioritize initiatives based on strategic importance and ROI.
• Design and run joint campaigns to generate qualified demand.
• Lead co-marketing initiatives (webinars, thought leadership, digital campaigns, ABM).
• Support go-to-market and co-sell motions with Demand Gen, Product Marketing and Sales.
• Grow reach with integration partners through value propositions and campaigns.
• Drive partner events, sponsorships and webinars with clear objectives.
• Set and track KPIs for referrals and pipeline; ensure accurate attribution and reporting.
• Share results with Marketing and Partnerships leadership.

Skills

Partner marketing

B2B marketing

Go-to-market campaigns

Co-sell motions

Salesforce

Stakeholder management

Campaign execution

Cross-functional collaboration

Travel flexibility

Tools

Salesforce

Job description

Safeguard Global is seeking a Senior Partner Marketing Manager to lead joint campaigns, co-sell motions and demand generation across North America and Europe. You will shape partner marketing strategies to drive pipeline with referral, integration and HR technology partners, while managing budgets and programs.

Ideal candidates have 7–10 years in B2B marketing, with 5+ years in partner marketing, proven Salesforce fluency, and strong stakeholder management.