Senior Partner Marketing Manager

Companies; United Kingdom; Hybrid; GBP 70,000 - 100,000; Full time

Benefits offered by this job

Autonomy & Flexibility (Work in AnyWay

Bonding Leave

2 Charitable Days

Reward & Recognition Program

Corporate bonus/SIP

Coworking Space

Job summary

Safeguard Global is seeking a Senior Partner Marketing Manager to lead joint campaigns, co-sell motions and demand generation across North America and Europe. You will shape partner marketing strategies to drive pipeline with referral, integration and HR technology partners, while managing budgets and programs.

Ideal candidates have 7–10 years in B2B marketing, with 5+ years in partner marketing, proven Salesforce fluency, and strong stakeholder management.

Qualifications

• 7–10 years of B2B marketing experience, including at least 5 years in partner or channel marketing.
• Track record of developing and running partner marketing strategies that generate measurable pipeline.
• Experience with joint go-to-market campaigns, co-sell motions, partner-led demand generation and co-marketing programs.
• Experience across multiple partner types (referral, integration, technology) with understanding of how to generate demand through partner ecosystems.
• Experience running co-sell motions with integration or technology partners, ideally in HRIS or payroll space.
• Ability to set strategy independently while staying hands-on with campaign execution.
• Strong partner stakeholder management and ability to influence at all levels.
• Experience developing and executing integrated partner marketing campaigns, including events and webinars.
• Experience using Salesforce to track marketing activity, attribution and pipeline contribution.
• Strong communication, project management, analytical and cross-functional collaboration skills.
• Ability to work across North American and European teams with occasional travel.

Responsibilities

• Develop and run partner marketing strategies aligned to regional priorities and revenue goals.
• Build quarterly and annual partner marketing plans.
• Shape approaches for referral, integration, private equity, recruitment, HR consultant and global mobility partners.
• Manage partner marketing budget and align with regional directors.
• Prioritize initiatives based on strategic importance and ROI.
• Design and run joint campaigns to generate qualified demand.
• Lead co-marketing initiatives (webinars, thought leadership, digital campaigns, ABM).
• Support go-to-market and co-sell motions with Demand Gen, Product Marketing and Sales.
• Grow reach with integration partners through value propositions and campaigns.
• Drive partner events, sponsorships and webinars with clear objectives.
• Set and track KPIs for referrals and pipeline; ensure accurate attribution and reporting.
• Share results with Marketing and Partnerships leadership.

Skills

Partner marketing

B2B marketing

Go-to-market campaigns

Co-sell motions

Salesforce

Stakeholder management

Campaign execution

Cross-functional collaboration

Travel flexibility

Tools

Salesforce

Job description

Ready to join the future of work? Become part of a remote and hybrid first*, global company spanning across the Americas, Europe, and Asia for A Job That Works for You. You will become among 2000+ Guardians worldwide, embracing YOUR unique approach to work.

Our vision of the future of work is “Work In Any Way” which offers flexibility for where you work, it empowers you to define your ideal work environment, unbound by the traditional notions of what work should look like. Most importantly, it puts people first!

Responsibilities

Partner marketing strategy and planning

• Develop and run partner marketing strategies aligned to regional partnership priorities and revenue goals.
• Build quarterly and annual partner marketing plans, proactively identifying opportunities to generate qualified referrals and partner-sourced pipeline.
• Shape distinct approaches for each partner type, including referral, integration, private equity, recruitment, HR consultant and global mobility partners, based on business models, audiences and commercial opportunities.
• Manage partner marketing budget and work with regional Partnerships Directors to align and make the most of regional Partnerships budgets.
• Prioritize partner marketing initiatives based on strategic importance, revenue potential and available resources, ensuring investment is focused on the highest-impact opportunities.

Demand generation and go-to-market motions

• Design and run joint campaigns that tap into partner audiences, customer relationships and channels to generate qualified demand.
• Lead co-marketing initiatives including webinars, thought leadership, digital campaigns, account-based marketing and targeted customer communications.
• Support joint go-to-market and co-sell motions with Demand Generation, Product Marketing and Sales, building compelling messaging, sales plays and strong partner lead management.
• Drive co-sell motions with integration partners across the HRIS and payroll space, from joint value propositions and integration launches to sales plays and account-based campaigns.
• Grow Safeguard Global's reach within private equity portfolios through targeted campaigns and engagement with portfolio company leadership.

Partner program management

• Support the growth of partnerships across our key sectors, including our recruitment partner program, HR consultant partner program, global mobility partners and other HR companies.
• Create the marketing foundations each program needs to scale, such as partner value propositions, recruitment campaigns, partner introduction materials, solution one-pagers, and co-branded content.
• Help attract and activate new partners in these sectors through targeted campaigns, events and community building.

Partner activation, events and relationships

• Build scalable programs that support new partner launches and accelerate partner-driven demand.
• Create ongoing co-marketing opportunities that keep Safeguard Global visible and relevant within partner organizations and customer communities.
• Plan partner events, sponsorships, executive roundtables and webinars with Events Marketing, each with a clear audience, goal and path to opportunity.
• Act as the trusted marketing lead for partner stakeholders, agreeing joint plans, campaign objectives and success measures to drive engagement and demand generation.
• Find creative ways to use existing partner marketing channels to maximize reach and return on investment.

Performance and optimization

• Set and track KPIs for qualified partner referrals, partner-sourced pipeline and campaign effectiveness.
• Work with Marketing Operations and Revenue Operations to make sure tracking, attribution and reporting are accurate.
• Analyse performance to optimize campaigns, prioritize investment and scale what works.
• Share results and recommendations with Marketing and Partnerships leadership.

What you bring

• 7–10 years of B2B marketing experience, ideally including at least 5 years in partner or channel marketing.
• A track record of developing and running partner marketing strategies that generate measurable pipeline.
• Experience with joint go-to-market campaigns, co-sell motions, partner-led demand generation and co-marketing programs.
• Experience across multiple partner types, including referral, integration and technology partners, with a strong understanding of how to generate demand through partner ecosystems.
• Experience running co-sell motions with integration or technology partners, ideally in the HRIS or payroll space.
• Ability to set strategy independently while staying hands-on with campaign execution.
• Strong partner stakeholder management, with the confidence to build trust and influence at every level.
• Experience developing and executing, from start to finish, integrated partner marketing campaigns, including events, webinars and other demand generation channels.
• Experience using Salesforce to track marketing activity, attribution and pipeline contribution.
• Strong communication, project management, analytical and cross-functional collaboration skills.
• Ability to work across North American and European teams, with occasional travel.

Nice to have

• Experience in HR technology, HCM, global payroll, EOR or related B2B industry
• Experience building marketing programs for private equity firms and their portfolio companies
• Experience marketing to or with recruitment firms, HR consultants or global mobility providers
• Familiarity with Crossbeam or similar partner ecosystem platforms.
• Experience building or scaling partner marketing programs across multiple regions

What success looks like

• Success will be measured primarily by growth in qualified partner referrals and partner-sourced pipeline. You will build a proactive, scalable partner marketing function that consistently finds opportunities, launches effective joint campaigns and shows measurable commercial impact across our referral, integration, private equity and HR sector partner ecosystems.
• Number and quality of joint campaigns launched with priority partners
• Event and webinar performance, from registrations and attendance to the opportunities they create
• Partner participation in joint marketing campaigns and engagement with co-marketing initiatives

Why join us

• Real ownership: shape partner marketing across North America and EMEA at a time of growth
• Visible impact: your work connects directly to pipeline and revenue
• Great people: join a collaborative, global team that genuinely values partnership
• Meaningful work: help businesses build global teams and give people access to opportunity, wherever they are

Who we are and what we do:

Safeguard Global is Global! We help 1500+ companies hire, manage, and pay employees in 170+ countries. Join us to meet diverse talent, explore new cultures, and connect with amazing folks from around the globe.

Our Global Benefits

• Autonomy & Flexibility (Work in Any Way): Remote first, with the flexibility to include school runs and gym breaks in your schedule all while maintaining a high standard of work.
• Bonding Leave: Enjoy paid leave to bond with your new family member.
• 2 Charitable Days: Contribute to causes you believe in.
• Reward & Recognition Program: Be rewarded for your success and championing our values.
• Corporate bonus/SIP: All Guardians are eligible for our annual bonus scheme or sales incentive plan.
• Coworking Space: Need to meet with a client, utilize admin services or just get out of the house? We’ve got you covered with flexible workspace options based on location.

Why become a Guardian

• International Environment: Grow your network internationally and collaborate across the world. Interact, discover cultures, and tap into local expertise.
• Our Culture: We emphasize the people factor in everything we do. Our nurturing culture ensures your ideas reach our leaders and your contributions get the recognition they deserve.
• Learning: We support your continuous growth by providing access to 2 learning platforms, where you can learn at your own pace.

Welcome to the Future of Work!

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At Safeguard Global, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and Guardians.