Global Partner Marketing Lead for Integrations (Remote UK)

Digital Waffle; Großbritannien; Remote; GBP 70.000 - 100.000; Vollzeit

Zusammenfassung

Digital Waffle is seeking a Senior Product Marketing Manager to own the commercial success and growth of a global partner ecosystem. You will shape the go-to-market for third-party integrations, ISVs and partner applications, and drive program adoption across international partners.

You will craft compelling messaging, lead lifecycle marketing for integrations, and collaborate closely with Product, Engineering, Sales and Leadership to deliver measurable ROI and growth opportunities.

Qualifikationen

• Proven experience in product marketing or similar commercial marketing role (ISVs/tech partners).
• Experience developing and executing GTM strategies for partner ecosystems, marketplaces, integrations, or partner programmes.
• Strong understanding of API-based products, developer tools or technology integrations.
• Knowledge of messaging deliverability, routing, regulatory compliance (GDPR, TCPA) in business communications.

Aufgaben

• Own the global partner programme strategy and GTM for ISVs, system integrators and channel partners.
• Manage marketing lifecycle for third-party integrations, including launch planning and growth.
• Develop messaging that translates API capabilities into commercial value.
• Collaborate with Product, Engineering, Sales, and Marketing, including senior leadership and partners.
• Create sales collateral, playbooks, case studies and training for internal teams and partners.
• Analyze market trends and competitive landscape to identify opportunities for growth.
• Track performance and ROI of partner marketing initiatives and adoption.

Kenntnisse

ISV & partner marketing

Go-to-market strategy

API-based products

Global collaboration

Stakeholder management

Executive communication

ROI analysis

Proactive ownership

Jobbeschreibung

Digital Waffle is seeking a Senior Product Marketing Manager to own the commercial success and growth of a global partner ecosystem. You will shape the go-to-market for third-party integrations, ISVs and partner applications, and drive program adoption across international partners.

You will craft compelling messaging, lead lifecycle marketing for integrations, and collaborate closely with Product, Engineering, Sales and Leadership to deliver measurable ROI and growth opportunities.