Senior Product Marketing Manager

Digital Waffle; Gran Bretaña; A distancia; GBP 70.000 - 100.000; Jornada completa

Descripción de la vacante

Digital Waffle is seeking a Senior Product Marketing Manager to own the commercial success and growth of a global partner ecosystem. You will shape the go-to-market for third-party integrations, ISVs and partner applications, and drive program adoption across international partners.

You will craft compelling messaging, lead lifecycle marketing for integrations, and collaborate closely with Product, Engineering, Sales and Leadership to deliver measurable ROI and growth opportunities.

Formación

• Proven experience in product marketing or similar commercial marketing role (ISVs/tech partners).
• Experience developing and executing GTM strategies for partner ecosystems, marketplaces, integrations, or partner programmes.
• Strong understanding of API-based products, developer tools or technology integrations.
• Knowledge of messaging deliverability, routing, regulatory compliance (GDPR, TCPA) in business communications.

Responsabilidades

• Own the global partner programme strategy and GTM for ISVs, system integrators and channel partners.
• Manage marketing lifecycle for third-party integrations, including launch planning and growth.
• Develop messaging that translates API capabilities into commercial value.
• Collaborate with Product, Engineering, Sales, and Marketing, including senior leadership and partners.
• Create sales collateral, playbooks, case studies and training for internal teams and partners.
• Analyze market trends and competitive landscape to identify opportunities for growth.
• Track performance and ROI of partner marketing initiatives and adoption.

Conocimientos

ISV & partner marketing

Go-to-market strategy

API-based products

Global collaboration

Stakeholder management

Executive communication

ROI analysis

Proactive ownership

Descripción del empleo

Location: UK, Remote

The Role

We are looking for an experienced Senior Product Marketing Manager to take ownership of the commercial success and growth of a global ISV and partner ecosystem. This is a strategic role where you will be responsible for developing and executing go-to-market strategies for third-party integrations, partner applications and a global partner programme.

Key Responsibilities

• Partner Programme Development: Design and deliver the go-to-market strategy for a global partner programme, driving engagement and adoption across ISVs, system integrators and channel partners.
• ISV & Integration Marketing: Own the marketing lifecycle for third-party integrations, including strategy, proposition development, positioning, launch planning and ongoing growth.
• Product Positioning & Messaging: Develop clear and compelling messaging that communicates the value of integrations, translating complex technical concepts and API capabilities into commercial benefits.
• Stakeholder Management: Work closely with Product, Engineering, Sales and Marketing teams, alongside senior leadership and external strategic partners.
• Partner Enablement: Develop sales collateral, technical playbooks, case studies and training materials to support internal teams and external partners.
• Market & Competitor Analysis: Research the partner ecosystem and competitive landscape to identify new integration opportunities, market trends and areas for growth.
• Performance & ROI: Monitor and report on the performance of partner marketing initiatives, integration adoption and commercial return, using data to continually improve results.
• Global Collaboration: Build relationships with international teams and external partners to ensure consistent execution of the global partner strategy.

What We're Looking For

• Proven experience in product marketing or a similar commercial marketing role, ideally working with Independent Software Vendors (ISVs) or technology partners.
• Experience developing and executing go-to-market strategies for partner ecosystems, marketplaces, integrations or partner programmes.
• Strong understanding of API-based products, developer tools or technology integrations.
• Knowledge of messaging deliverability, routing, regulatory compliance (including GDPR and TCPA) and common challenges within business communications.
• Experience working within a global organisation or collaborating with internationally based teams.
• Excellent communication and presentation skills, with the ability to explain complex technical concepts to both technical and non-technical audiences.
• Confident engaging with senior stakeholders and C-suite executives, both internally and externally.
• Strong commercial and analytical skills, with the ability to interpret performance data, measure ROI and make informed decisions.
• Excellent stakeholder management and relationship-building skills, with the ability to influence across multiple functions.
• A proactive, commercially minded approach, with the ability to take ownership and deliver results.

AI & Digital Skills

We are looking for someone who is comfortable using modern technology and AI tools to improve efficiency, decision-making and overall performance.

This includes:

• AI & Tool Adoption: Confidence using AI-powered tools, including generative AI and automated analytics, to improve day-to-day productivity.
• Effective Prompting: Ability to provide clear instructions and context to AI tools, turning outputs into useful commercial deliverables.
• Quality & Accuracy: The ability to review and validate AI-generated content, ensuring accuracy, relevance and appropriate quality standards.
• Continuous Learning: An interest in exploring new technologies and identifying opportunities to improve existing processes.
• Data Responsibility: Understanding of data privacy, security and the importance of using approved tools appropriately.
• Automation & Efficiency: Identifying repetitive tasks and opportunities to streamline workflows through automation.