Global Paid Media Specialist – Google Ads & Growth

LGC Group; Greater London; On-site; GBP 40,000 - 60,000; Full time

Job summary

LGC Standards, part of LGC Group, is seeking a Paid Media Specialist to lead international paid search and Shopping campaigns. You’ll own end‑to‑end Google Ads activity, collaborate with a global team and drive ecommerce growth across markets.

You'll test, learn and optimise across campaigns, feed data into decisions and help maximise revenue and ROAS while staying aligned with business priorities.

Qualifications

• Hands-on experience managing and optimising paid search campaigns.
• Strong knowledge of Google Ads—Search, Shopping and Performance Max.
• Familiarity with Google Merchant Center and product feeds.
• Experience with Microsoft Advertising and conversion tracking.
• Ability to turn data into actionable insights and optimisations.
• Proficient Excel/Sheets with pivot tables and lookups.

Responsibilities

• Own the campaigns: build, manage and optimize Google Ads and Microsoft Advertising.
• Analyze performance, identify opportunities and drive ROAS.
• Experiment with bidding strategies, keywords, audiences and creatives.
• Manage Google Merchant Center product feeds and troubleshooting.
• Collaborate with ecommerce, analytics, product and commercial teams.
• Stay ahead of trends with automation and AI-powered advertising.

Skills

Paid search management

Google Ads

Performance Max

Microsoft Advertising

Google Merchant Center

Excel / Sheets

Data analysis

Campaign optimization

Collaboration

Tools

Google Merchant Center

Search Ads 360

Job description

LGC Standards, part of LGC Group, is seeking a Paid Media Specialist to lead international paid search and Shopping campaigns. You’ll own end‑to‑end Google Ads activity, collaborate with a global team and drive ecommerce growth across markets.

You'll test, learn and optimise across campaigns, feed data into decisions and help maximise revenue and ROAS while staying aligned with business priorities.