Paid Media Specialist

LGC; Greater London; On-site; GBP 32,000 - 52,000; Full time

Job summary

LGC is seeking a Paid Media Specialist to join the growing LGC Standards team in London. You will own and optimize Google Ads campaigns (Search, Shopping, Performance Max) and Microsoft Advertising across international markets, driving ecommerce growth and measurable ROAS.

You will turn data into insights, test strategies, optimise product feeds, and collaborate with ecommerce, analytics and product teams to deliver impactful results.

Qualifications

• Hands-on experience managing and optimising paid search campaigns.
• Strong experience with Google Ads, including Search, Shopping and Performance Max.
• Practical knowledge of Google Merchant Center, product feeds and troubleshooting feed issues.
• Familiarity with Microsoft Advertising, automated bidding, conversion tracking and campaign testing.
• Good Excel or Google Sheets skills, including pivot tables and lookup formulas.
• Excellent attention to detail, strong organisational skills and the ability to juggle multiple campaigns and priorities.
• A collaborative approach and the confidence to communicate ideas and results to different stakeholders.

Responsibilities

• Own the campaigns: Build, manage and optimise Google Ads Search, Shopping and Performance Max campaigns, alongside Microsoft Advertising.
• Turn data into results: Analyse campaign performance, identify opportunities and make data-driven decisions to improve conversions, revenue and ROAS.
• Test, learn and improve: Experiment with bidding strategies, keywords, audiences, ad creative and landing pages.
• Keep our products visible: Manage Google Merchant Center product feeds, troubleshoot issues and reach the right audiences.
• Think globally: Support campaigns across multiple international markets.
• Collaborate with eCommerce, Analytics, Product and Commercial teams to bring new ideas to life.
• Stay ahead of the game: Explore emerging trends and AI-powered advertising tools to improve performance.

Skills

Paid search management

Google Ads

Performance Max

Shopping campaigns

Merchant Center

Microsoft Advertising

Data analysis

Excel/Google Sheets

Campaign optimization

Tools

Google Merchant Center

Microsoft Advertising

Job description

LGC is an international life sciences tools company, building leading positions in sustainably growing markets. It provides reference materials, genomics solutions and analytical testing products and services, based on its innovation and intellectual property. It works with customers in the pharmaceuticals, agricultural biotechnology, food, environment, and sports sectors as well as with governments and academia to achieve excellence in investigative, diagnostic and measurement science.

At LGC Standards, we work with organisations around the world to help ensure that laboratory testing is accurate, reliable and trusted. When food is tested for contaminants, medicines are developed, water quality is checked or products are assessed for safety, laboratories need confidence that their results are correct. We provide the tools, programmes and expertise that help make this possible, supporting customers in more than 120 countries worldwide.

LGC is an international life sciences tools company, building leading positions in sustainably growing markets. It provides reference materials, genomics solutions and analytical testing products and services, based on its innovation and intellectual property. It works with customers in the pharmaceuticals, agricultural biotechnology, food, environment, and sports sectors as well as with governments and academia to achieve excellence in investigative, diagnostic and measurement science.

At LGC Standards, we work with organisations around the world to help ensure that laboratory testing is accurate, reliable and trusted. When food is tested for contaminants, medicines are developed, water quality is checked or products are assessed for safety, laboratories need confidence that their results are correct. We provide the tools, programmes and expertise that help make this possible, supporting customers in more than 120 countries worldwide.

Job Description

Love turning clicks into customers and know your way around Google Ads? Ready to make an impact on a global scale?

We're looking for a Paid Media Specialist to join our new and growing team at LGC Standards, part of LGC Group.

If you're passionate about paid search, love getting stuck into campaign optimisation and get a genuine buzz from seeing your work deliver results, this could be the perfect next step for you!

This is a fantastic opportunity to take ownership of paid search and Shopping campaigns across international markets, working with a collaborative global team to drive ecommerce growth and make a real commercial impact.

This is a hands-on role where you'll be doing what you do best – running campaigns, testing new ideas and delivering results.

What you'll be doing:

• Own the campaigns: Build, manage and optimise Google Ads Search, Shopping and Performance Max campaigns, alongside Microsoft Advertising.
• Turn data into results: Analyse campaign performance, identify opportunities and make smart, data-driven decisions to improve conversions, revenue and return on ad spend (ROAS).
• Test, learn and improve: Experiment with bidding strategies, keywords, audiences, ad creative and landing pages to discover what works best.
• Keep our products visible: Manage and optimise Google Merchant Center product feeds, troubleshoot issues and help our products reach the right audiences.
• Think globally: Support campaigns across multiple international markets, adapting your approach to different audiences and commercial priorities.
• Collaborate and innovate: Work closely with our eCommerce, Analytics, Product and Commercial teams to bring new ideas to life.
• Stay ahead of the game: Explore emerging trends, automation and AI-powered advertising tools to continuously improve performance.

Qualifications

What we're looking for:

• Hands-on experience managing and optimising paid search campaigns.
• Strong experience with Google Ads, particularly Search, Shopping and Performance Max.
• Practical knowledge of Google Merchant Center, product feeds and troubleshooting feed issues.
• Familiarity with Microsoft Advertising, automated bidding, conversion tracking and campaign testing.
• Confidence working with performance data and turning insights into meaningful improvements.
• Good Excel or Google Sheets skills, including pivot tables and lookup formulas.
• Excellent attention to detail, strong organisational skills and the ability to juggle multiple campaigns and priorities.
• A collaborative approach and the confidence to communicate ideas and results to different stakeholders.

The following experience isn't required but would be beneficial:

• Experience using Search Ads 360 or similar campaign management platforms.
• A background in the scientific, life sciences or technical industries.
• Additional European language skills, particularly French, Spanish or German.

Additional Information

LGC strongly believes that every job applicant and employee should be valued for their individual talents regardless of age, disability, race, color, ethnic or national origin, sex, sexual orientation, gender reassignment, marital or civil partnership, religion, or belief. Short listing, interviewing and selection will always be carried out without regard to gender, sexual orientation, marital status, color, race, nationality, ethnic or national origins, religion or belief, age, or trade union membership.

For more information about LGC, please visit our website www.lgcgroup.com

#scienceforasaferworld