Global Paid Media Strategist

LGC; Greater London; On-site; GBP 32,000 - 52,000; Full time

Job summary

LGC Standards is seeking a Paid Media Specialist to lead Google Ads campaigns across international markets and drive ecommerce growth. You will own search, Shopping and Performance Max efforts, optimise product feeds and collaborate with global teams to deliver measurable ROAS.

You should be hands-on, data-driven and comfortable testing bidding strategies, keywords and landing pages. This role offers a cross-functional, global remit and opportunities to impact performance.

Qualifications

• Hands-on experience managing and optimising paid search campaigns.
• Strong expertise in Google Ads (Search, Shopping, Performance Max).
• Experience with Microsoft Advertising and feed troubleshooting.
• Excellent data-driven decision making and Excel/Sheets skills.
• Ability to collaborate with global teams.

Responsibilities

• Own and optimise Google Ads campaigns across international markets.
• Analyse performance data and drive ROAS improvements.
• Test bidding strategies and ad creatives to lift conversions.
• Coordinate with eCommerce, Analytics and Commercial teams.
• Stay ahead of trends and automation in paid media.

Skills

Paid search management

Google Ads

Microsoft Advertising

Data analysis

Tools

Google Ads platform

Google Merchant Center

Microsoft Advertising

Job description

LGC Standards is seeking a Paid Media Specialist to lead Google Ads campaigns across international markets and drive ecommerce growth. You will own search, Shopping and Performance Max efforts, optimise product feeds and collaborate with global teams to deliver measurable ROAS.

You should be hands-on, data-driven and comfortable testing bidding strategies, keywords and landing pages. This role offers a cross-functional, global remit and opportunities to impact performance.