Global Paid Media Specialist

LGC; Greater London; On-site; GBP 32,000 - 52,000; Full time

Job summary

LGC is seeking a Paid Media Specialist to join the growing LGC Standards team in London. You will own and optimize Google Ads campaigns (Search, Shopping, Performance Max) and Microsoft Advertising across international markets, driving ecommerce growth and measurable ROAS.

You will turn data into insights, test strategies, optimise product feeds, and collaborate with ecommerce, analytics and product teams to deliver impactful results.

Qualifications

• Hands-on experience managing and optimising paid search campaigns.
• Strong experience with Google Ads, including Search, Shopping and Performance Max.
• Practical knowledge of Google Merchant Center, product feeds and troubleshooting feed issues.
• Familiarity with Microsoft Advertising, automated bidding, conversion tracking and campaign testing.
• Good Excel or Google Sheets skills, including pivot tables and lookup formulas.
• Excellent attention to detail, strong organisational skills and the ability to juggle multiple campaigns and priorities.
• A collaborative approach and the confidence to communicate ideas and results to different stakeholders.

Responsibilities

• Own the campaigns: Build, manage and optimise Google Ads Search, Shopping and Performance Max campaigns, alongside Microsoft Advertising.
• Turn data into results: Analyse campaign performance, identify opportunities and make data-driven decisions to improve conversions, revenue and ROAS.
• Test, learn and improve: Experiment with bidding strategies, keywords, audiences, ad creative and landing pages.
• Keep our products visible: Manage Google Merchant Center product feeds, troubleshoot issues and reach the right audiences.
• Think globally: Support campaigns across multiple international markets.
• Collaborate with eCommerce, Analytics, Product and Commercial teams to bring new ideas to life.
• Stay ahead of the game: Explore emerging trends and AI-powered advertising tools to improve performance.

Skills

Paid search management

Google Ads

Performance Max

Shopping campaigns

Merchant Center

Microsoft Advertising

Data analysis

Excel/Google Sheets

Campaign optimization

Tools

Google Merchant Center

Microsoft Advertising

Job description

LGC is seeking a Paid Media Specialist to join the growing LGC Standards team in London. You will own and optimize Google Ads campaigns (Search, Shopping, Performance Max) and Microsoft Advertising across international markets, driving ecommerce growth and measurable ROAS.

You will turn data into insights, test strategies, optimise product feeds, and collaborate with ecommerce, analytics and product teams to deliver impactful results.