Global Paid Media Specialist - Google Ads & ROAS

LGC Group; England; On-site; GBP 30,000 - 52,000; Full time

Job summary

LGC Group, via LGC Standards, is seeking a Paid Media Specialist to join our growing team. You will own and optimise Google Ads campaigns (Search, Shopping, Performance Max) and collaborate across international markets to drive ecommerce growth.

You will test strategies, analyse data and work with Analytics, Product and Commercial teams to improve ROAS. The role emphasizes hands-on optimization and data-driven decision making.

Qualifications

• Hands-on experience managing and optimizing paid search campaigns.
• Strong experience with Google Ads across Search, Shopping and Performance Max.
• Practical knowledge of Google Merchant Center and product feeds.
• Familiarity with Microsoft Advertising and conversion tracking.
• Data-driven mindset with ability to turn insights into improvements.
• Excellent Excel or Google Sheets skills (pivot tables, lookup).
• Great attention to detail and organizational skills.
• Collaborative communicator able to present results to stakeholders.

Responsibilities

• Own and optimise paid search and Shopping campaigns across international markets.
• Analyse performance, identify opportunities and drive ROAS.
• Test bidding strategies, keywords, audiences, and ad creatives.
• Coordinate with eCommerce, Analytics, Product and Commercial teams.
• Stay ahead of trends and explore AI-powered advertising tools.

Skills

Paid search management

Google Ads (Search, Shopping, PMax)

Microsoft Advertising

Google Merchant Center

Data analysis

Excel / Sheets (pivot tables, lookup)

Attention to detail

Stakeholder communication

Tools

Google Ads

Google Merchant Center

Microsoft Advertising

Excel / Sheets

Job description

LGC Group, via LGC Standards, is seeking a Paid Media Specialist to join our growing team. You will own and optimise Google Ads campaigns (Search, Shopping, Performance Max) and collaborate across international markets to drive ecommerce growth.

You will test strategies, analyse data and work with Analytics, Product and Commercial teams to improve ROAS. The role emphasizes hands-on optimization and data-driven decision making.