Global Media Strategy & Planning Director

PHD; Greater London; On-site; GBP 120,000 - 180,000; Full time

Job summary

adidas Global is seeking a Strategy & Planning Director to define and lead global communications strategies and planning frameworks. You will partner with senior adidas stakeholders to shape briefs, uncover opportunities and base recommendations on audience insight, effectiveness, and business outcomes.

You will set strategic direction, lead investment decisions, and scale innovative planning across markets, while coaching Planning Managers and advancing OMNI-style connected planning practices.

Qualifications

• Strong experience in communications strategy, media planning and effectiveness-led marketing.
• Expertise across digital, social, content, commerce, addressable and traditional media.
• Experience leading strategy on large, complex or international accounts.
• A track record of building trusted relationships with senior clients and agency partners.
• Confidence presenting strategic recommendations with clarity and influence.
• A collaborative leadership style and passion for developing talent.
• An international mindset, balancing global consistency with local relevance.

Responsibilities

• Set the strategic direction and planning standards for adidas globally.
• Develop connected communications strategies across audience, channel, investment and measurement planning.
• Translate cultural, behavioural and commercial insights into actionable planning guidance.
• Lead global investment recommendations using data, planning tools and effectiveness learnings.
• Drive innovation opportunities and help scale successful solutions across markets.
• Connect planning, activation, measurement and optimisation to improve performance.
• Champion OMNI and modern connected planning practices across the team.
• Coach and develop two Planning Managers, fostering collaboration, growth and high standards.

Job description

adidas Global is seeking a Strategy & Planning Director to define and lead global communications strategies and planning frameworks. You will partner with senior adidas stakeholders to shape briefs, uncover opportunities and base recommendations on audience insight, effectiveness, and business outcomes.

You will set strategic direction, lead investment decisions, and scale innovative planning across markets, while coaching Planning Managers and advancing OMNI-style connected planning practices.