Global Measurement Director: Attribution & MMM Leader

Publicis Groupe; Greater London; Presencial; GBP 70.000 - 120.000; Tempo integral

Benefícios oferecidos por esta vaga

Pension

Life Assurance

Private Medical cover

Reflection Days

Shared Parental Leave

Resumo da vaga

Zenith International, part of Publicis Groupe, is seeking a Measurement Director to translate complex attribution and MMM outputs into sharper media decisions and real business impact. You’ll lead analytics at the intersection of data, strategy and performance to optimise investment and measurement across markets.

You’ll shape frameworks for attribution, MMM and experimentation, build scalable dashboards, and partner with global teams to drive insights that inform budget allocation and

Qualificações

• Experience with attribution, MMM and incrementality.
• Ability to analyse large media datasets and derive actionable insights.
• Proficiency in data storytelling and communicating with diverse stakeholders.
• Strong understanding of digital media channels and performance metrics.

Responsabilidades

• Translate outputs into clear media recommendations and investment decisions.
• Develop measurement frameworks across markets for KPI consistency.
• Create effective dashboards and reports to show media performance and insights.
• Collaborate with Performance and Strategy teams to identify optimization opportunities.

Conhecimentos

Attribution modelling

Incrementality metrics

Cross-market coordination

Data storytelling

Stakeholder communication

Digital media fundamentals

Ferramentas

Looker Studio

Power BI

Tableau

Descrição da vaga

Zenith International, part of Publicis Groupe, is seeking a Measurement Director to translate complex attribution and MMM outputs into sharper media decisions and real business impact. You’ll lead analytics at the intersection of data, strategy and performance to optimise investment and measurement across markets.

You’ll shape frameworks for attribution, MMM and experimentation, build scalable dashboards, and partner with global teams to drive insights that inform budget allocation and