Global Measurement Director: Drive Insights & Growth

Publicis Groupe Holdings B.V; Greater London; Híbrido; GBP 100.000 - 150.000; Tempo integral

Benefícios oferecidos por esta vaga

Pension

Life Assurance

Private Medical cover

Reflection Days

Resumo da vaga

Starcom, part of Publicis Groupe, is hiring a Measurement Director to translate ambitious measurement strategies into practical approaches that improve marketing decisions and business outcomes. You’ll connect client stakeholders with experts across measurement, analytics, media, commerce and social, bringing clarity to complex questions and helping teams act on what the data tells them.

This is a hands-on leadership role with international scope.

Qualificações

• Substantial experience in marketing measurement, media analytics, marketing science or data-led transformation.
• Experience delivering complex measurement programmes across multiple markets and senior stakeholders.
• Strong knowledge of KPI frameworks, learning agendas, test-and-learn approaches, MMM, incrementality, attribution, campaign analysis and optimisation.
• Understanding of integrated measurement spanning audiences, identity, commerce, social and influencer, production activity.
• Ability to interpret modelling outputs and translate analysis into actionable recommendations.
• Experience leading or developing analysts and coordinating cross-functional delivery.

Responsabilidades

• Lead the delivery of an integrated measurement roadmap across global, regional and local markets.
• Translate business priorities into measurement plans, KPI frameworks and reporting requirements.
• Shape measurement approaches balancing consistency with data availability and business needs.
• Lead measurement across audiences, identity, commerce, social and influencer activity and campaign effectiveness.
• Partner with marketing science and data science on MMM, incrementality, attribution and outcome modelling.
• Turn modelling outputs into clear, commercially useful actions for planning and investment.
• Lead and develop a small team of analysts and measurement specialists while collaborating with senior stakeholders.

Conhecimentos

Marketing measurement

KPI frameworks

MMM

Attribution

Data analysis

Power BI

Tableau

SQL

Team leadership

Formação

Bachelor's degree in a relevant field

Advanced degree in analytics/marketing (preferred)

Ferramentas

Power BI

Tableau

Excel

SQL

Python or R

Descrição da vaga

Starcom, part of Publicis Groupe, is hiring a Measurement Director to translate ambitious measurement strategies into practical approaches that improve marketing decisions and business outcomes. You’ll connect client stakeholders with experts across measurement, analytics, media, commerce and social, bringing clarity to complex questions and helping teams act on what the data tells them.

This is a hands-on leadership role with international scope.