Global Measurement Director: Turn Data into Growth

Publicis Groupe; Greater London; Vor Ort; GBP 110.000 - 150.000; Vollzeit

Benefits dieser Stelle

Pension

Life Assurance

Private Medical cover

Reflection Days

Shared Parental Leave

Zusammenfassung

Starcom seeks a Measurement Director to turn ambitious measurement strategies into practical approaches that improve marketing decisions and business outcomes. You’ll connect client stakeholders with experts across measurement, analytics, media, commerce and production, driving clarity from complex questions and enabling teams to act on data.

This hands‑on leadership role offers international scope, blending strategic thinking with real‑world implementation within Publicis Groupe’s Power of One

Qualifikationen

• Extensive experience in marketing measurement or data-led transformation, ideally in an agency, CPG, retail or client environment.
• Experience delivering complex measurement programmes across multiple markets and collaborating with senior stakeholders.
• Strong practical knowledge of KPI frameworks, learning agendas, test‑and‑learn approaches, MMM, incrementality, attribution, campaign analysis and optimisation.
• An understanding of integrated measurement spanning audiences, identity, commerce, social and influencer, creative and production activity.
• The ability to interpret modelling outputs, challenge assumptions and translate analysis into clear, commercially useful action.
• Experience leading or developing analysts or measurement specialists and coordinating cross‑functional delivery.
• Familiarity with analytics and BI tools such as Power BI, Tableau, Excel, SQL, Python or R.

Aufgaben

• Lead the delivery of an integrated measurement roadmap, establishing clear workstreams, governance and practical approaches that teams can adopt.
• Translate business priorities into measurement plans, KPI frameworks, learning agendas, test designs and reporting requirements.
• Shape measurement approaches across global, regional and local markets, balancing consistency with differences in data availability and business needs.
• Lead measurement across audiences, identity, commerce, social and influencer activity, campaign effectiveness, and creative and production effectiveness.
• Partner with marketing science and data science specialists on approaches including MMM, incrementality, attribution, market testing and outcome modelling.
• Turn modelling, experimentation and campaign results into clear recommendations that strengthen planning, investment and optimisation.
• Lead and develop a small team of analysts and measurement specialists while building collaborative relationships with senior client and cross‑functional stakeholders.

Kenntnisse

Marketing measurement

KPI frameworks

MMM

Attribution

Power BI

Tableau

SQL

Python

R

Tools

Power BI

Tableau

Excel

SQL

Python

R

Jobbeschreibung

Starcom seeks a Measurement Director to turn ambitious measurement strategies into practical approaches that improve marketing decisions and business outcomes. You’ll connect client stakeholders with experts across measurement, analytics, media, commerce and production, driving clarity from complex questions and enabling teams to act on data.

This hands‑on leadership role offers international scope, blending strategic thinking with real‑world implementation within Publicis Groupe’s Power of One