Global Measurement Director

Publicis Groupe; Greater London; On-site; GBP 70,000 - 120,000; Full time

Benefits offered by this job

Pension

Life Assurance

Private Medical cover

Reflection Days

Shared Parental Leave

Job summary

Zenith International, part of Publicis Groupe, is seeking a Measurement Director to translate complex attribution and MMM outputs into sharper media decisions and real business impact. You’ll lead analytics at the intersection of data, strategy and performance to optimise investment and measurement across markets.

You’ll shape frameworks for attribution, MMM and experimentation, build scalable dashboards, and partner with global teams to drive insights that inform budget allocation and

Qualifications

• Experience with attribution, MMM and incrementality.
• Ability to analyse large media datasets and derive actionable insights.
• Proficiency in data storytelling and communicating with diverse stakeholders.
• Strong understanding of digital media channels and performance metrics.

Responsibilities

• Translate outputs into clear media recommendations and investment decisions.
• Develop measurement frameworks across markets for KPI consistency.
• Create effective dashboards and reports to show media performance and insights.
• Collaborate with Performance and Strategy teams to identify optimization opportunities.

Skills

Attribution modelling

Incrementality metrics

Cross-market coordination

Data storytelling

Stakeholder communication

Digital media fundamentals

Tools

Looker Studio

Power BI

Tableau

Job description

Company description

We are Zenith, the ROI agency, but we’re about so much more than numbers. Since 2005, we’ve been helping some of the world’s biggest and most exciting brands turn ambitious ideas into meaningful business growth. As part of Publicis Groupe, our global community of 6,000+ specialists across 95 markets brings together media, data, technology, commerce and content to solve complex challenges and create work that makes a difference.

We believe the best work happens when great people come together. We’re curious, collaborative and always looking for new ways to think, challenge convention and push what’s possible. From strategy and planning to performance, data, content and trading, our teams work across disciplines to create smarter, more personal experiences for the brands we partner with.

And we’re serious about our people too. We want Zenith to be a place where everyone feels seen, heard and represented, with opportunities to learn, grow and make your mark. From our regular social events, mentoring, learning opportunities, recognition and community initiatives, we’re building a culture where people can bring their whole selves to work, share ideas and have a lot of fun along the way.

So, if you’re ambitious, curious and excited by the pace of change in our industry, you’ll fit right in. Whether you’re a media expert, creative thinker, data enthusiast, tech lover or simply someone who wants to make an impact, there’s a place for you at Zenith. Come and help us create a more meaningful kind of ROI – for our clients, our people and our culture.

Overview

We’re hiring a Measurement Director to turn sophisticated measurement into sharper media decisions and meaningful business impact. You’ll work at the intersection of analytics, strategy and performance, helping a major global fashion business make confident choices about optimisation and investment. This is an opportunity to shape how attribution, marketing mix modelling and experimentation are applied across markets, making complex insights clear, practical and scalable. You’ll join a collaborative global environment where curiosity, craft and data come together to improve decision‑making.

Responsibilities

What you'll be doing:

• Translate attribution, marketing mix modelling (MMM) and incrementality outputs into clear recommendations that improve media performance and investment decisions.
• Help evolve and apply measurement frameworks across markets, creating consistency in KPIs and measurement approaches.
• Develop effective dashboards and reporting that make media performance and key insights easy to understand and act on.
• Partner with Performance and Strategy teams to identify optimisation opportunities and inform budget allocation.
• Support Test & Learn programmes, from experiment design and measurement through to post-test analysis and scaling successful learnings.
• Bring together measurement, data, reporting and analytics, working closely with Data & Technology and Analytics teams.
• Build trusted relationships with global and regional stakeholders, presenting recommendations clearly to both technical and non-technical audiences.

Qualifications

Skills we're looking for:

• Strong knowledge of attribution, MMM and incrementality testing, with the ability to turn analytical outputs into practical recommendations.
• Experience analysing large-scale media datasets and using metrics such as CPA, ROAS, LTV and incrementality to understand performance.
• Experience with BI and visualisation tools such as Looker Studio, Power BI or Tableau.
• A good understanding of digital media across channels such as search, paid social and programmatic, including platforms such as Google, Meta and DV360.
• Understanding of media planning, buying, optimisation and budget allocation, including cross-channel and full-funnel measurement.
• Experience working across multiple markets or with geographically distributed teams, combined with an inclusive and collaborative approach.
• Clear communication and problem-solving skills, with the ability to make complex measurement topics accessible and help stakeholders put insights into action.

Additional information

Zenith Internationaloffers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You’ll also have access to a range of additional initiatives, including:

Please check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).

Publicis Groupe works primarily from the office or our clients' office four days per week.

At Zenith International, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.

We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application.

Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.