Global Marketing Ops Lead: MarTech & AI

Boku Network Services UK Ltd; Greater London; On-site; GBP 60,000 - 90,000; Full time

Job summary

Boku Network Services UK Ltd. is hiring a Marketing Operations Manager to own the systems, data and processes powering global marketing.

You will build a trusted MarTech foundation, drive attribution, and enable scalable campaign operations with Demand Generation, Sales and Revenue Operations. You will lead data governance, lead scoring, and AI-enabled workflows to improve efficiency and ROI while partnering with cross-functional teams across regions and markets.

Qualifications

• 7+ years in marketing operations or revenue operations.
• Strong Salesforce and Account Engagement expertise.
• Experience with data governance and GDPR.
• Proven track record in ABM, demand gen and attribution.
• Ability to lead cross-functional teams without direct authority.

Responsibilities

• Own and continuously improve operating model, tech and data for global marketing.
• MarTech stack setup and integration with Salesforce and Account Engagement.
• Develop attribution models and dashboards for pipeline.
• Lead lifecycle management from signal to revenue and handover.
• Implement data hygiene, enrichment and governance.
• Manage campaign operations across email, events and ABM.
• Enable AI-driven automation and create adoption framework.
• Define marketing cadence, OKRs, budgets and cross-functional alignment.
• Drive process improvements and project management for campaigns.
• Team enablement through training and playbooks.

Skills

Marketing operations

Data governance

Attribution analytics

Lead management

AI automation

Tools

Salesforce

Account Engagement

CRM integrations

GA/Analytics tools

Job description

Boku Network Services UK Ltd. is hiring a Marketing Operations Manager to own the systems, data and processes powering global marketing.

You will build a trusted MarTech foundation, drive attribution, and enable scalable campaign operations with Demand Generation, Sales and Revenue Operations. You will lead data governance, lead scoring, and AI-enabled workflows to improve efficiency and ROI while partnering with cross-functional teams across regions and markets.