Global MarTech & Campaign Operations Lead

Boku; Greater London; Vor Ort; GBP 90.000 - 130.000; Vollzeit

Zusammenfassung

Boku is seeking a Marketing Operations Manager to own the systems, data and processes powering global Marketing. This hands-on role blends technical depth with strategic leadership to build a trusted MarTech foundation, improve attribution, and turn campaigns into measurable pipeline and revenue impact.

You will work closely with Demand Gen, Sales and Revenue Operations to deliver scalable campaign operations, disciplined lead management and practical AI-enabled workflows, across markets

Qualifikationen

• Min 7 years equivalent practical experience in marketing operations, revenue operations or marketing technology.
• Salesforce and Account Engagement certifications, or demonstrable hands-on expertise.
• Experience in high-growth payments, SaaS or technology environments.
• Strong analytical capability with ability to translate funnel, campaign and revenue metrics into insights.
• Lead management, lifecycle, enrichment and handover frameworks; GDPR knowledge.

Aufgaben

• Own the end-to-end MarTech stack architecture, anchored on Salesforce and Account Engagement.
• Build and evolve marketing influence and attribution models linking programmes to pipeline and revenue.
• Design and maintain lead lifecycle from signal through enrichment, scoring and qualification to sales handover.
• Develop fit, engagement and intent scoring; own data hygiene, enrichment, segmentation and governance.
• Build and optimise email, nurture and event campaigns; define workflow logic and post-campaign measurement.
• Enable account-based marketing through data, segmentation, journeys and measurement.
• Turn AI into practical improvements by automating recurring work and building an AI standardisation framework.
• Define marketing cadence, OKRs and budgets; oversee cross-functional campaigns across content, events and ABM.
• Drive operational efficiency with best-practice project management and adoption feedback.

Kenntnisse

Salesforce/Account Engagement

B2B marketing operations

Attribution & analytics

Lead management & data governance

Campaign & ABM execution

AI & automation

Programme leadership

Enablement & training

Tools

Salesforce

Account Engagement

Jobbeschreibung

Boku is seeking a Marketing Operations Manager to own the systems, data and processes powering global Marketing. This hands-on role blends technical depth with strategic leadership to build a trusted MarTech foundation, improve attribution, and turn campaigns into measurable pipeline and revenue impact.

You will work closely with Demand Gen, Sales and Revenue Operations to deliver scalable campaign operations, disciplined lead management and practical AI-enabled workflows, across markets