Global Marketing Operations Lead

Boku; Greater London; Hybrid; GBP 70,000 - 110,000; Full time

Job summary

Boku, the global payments platform with headquarters in London, is seeking a Marketing Operations Manager to own systems, data and processes powering global marketing and go-to-market initiatives. This hands-on role combines technical acumen with strategic leadership to build a trusted Martech foundation and measurable pipeline impact.

You will collaborate with Demand Generation, Sales and Revenue Operations to deliver scalable campaign operations, disciplined lead management and AI-enabled

Qualifications

• Min 7 years of practical experience in marketing operations, revenue operations or marketing technology.
• Salesforce and/or Account Engagement certifications, or demonstrable hands-on expertise.

Responsibilities

• Own and continuously improve the operating model, technology and data for global marketing.
• Manage end-to-end MarTech stack including Salesforce and Account Engagement.
• Build and evolve attribution models and dashboards for pipeline and revenue.
• Design lead lifecycle, enrichment, scoring and sales handover.
• Drive AI-enabled process improvements and automation standards.
• Define marketing cadence, budgets, OKRs and cross-functional collaboration.
• Provide enablement, training, playbooks and adoption programs.

Skills

Salesforce & Account Engagement

B2B marketing operations

Attribution & analytics

Lead management & data governance

Campaign & ABM execution

AI & automation

Programme leadership & influence

Enablement & training

Tools

Salesforce

Account Engagement

Job description

Boku, the global payments platform with headquarters in London, is seeking a Marketing Operations Manager to own systems, data and processes powering global marketing and go-to-market initiatives. This hands-on role combines technical acumen with strategic leadership to build a trusted Martech foundation and measurable pipeline impact.

You will collaborate with Demand Generation, Sales and Revenue Operations to deliver scalable campaign operations, disciplined lead management and AI-enabled