Marketing Operations & Automation Lead (Hybrid UK)

AccessPay; Manchester; Hybrid; GBP 35,000 - 45,000; Full time

Benefits offered by this job

25 days’ annual leave plus bank hols

Birthday off and volunteering days

Salary exchange pension

Wellbeing allowance

Enhanced family leave

Health cash plan

Cycle to Work

Free breakfast and lunch (Manchester)

Parking (discounted)

Dog-friendly office

Learning & development opportunities

Job summary

AccessPay is seeking a Marketing Operations & Automation Manager to lead the systems, data and automation powering marketing outcomes. This hybrid role in Manchester combines hands-on implementation with strategy, reporting to Growth Marketing head.

You will advance nurture journeys, lead routing, and AI-driven improvements to scale our marketing engine. Join a collaborative Growth Marketing team focused on measurable results, data quality, and a smooth customer journey, with strong emphasis on

Qualifications

• Strong, hands-on HubSpot expertise and administration including properties, lifecycle stages, workflows, reporting.
• Proven B2B email marketing experience with nurture journeys, deliverability, engagement and pipeline impact.
• Practical AI fluency with automations and AI tooling, including governance and data handling.

Responsibilities

• Own our marketing technology stack with HubSpot at its heart, including workflows, lifecycle stages and scoring.
• Create and optimize email journeys, segmentation, testing, personalisation and reporting, ensuring deliverability and sender reputation.
• Turn AI into practical improvements with automations and an AI standards framework across tools and data handling.
• Connect marketing and sales, ensuring leads are captured, tracked, routed and nurtured with data team collaboration.
• Support campaigns with landing pages, forms, tracking and UTMs, ensuring measurability of results.
• Build dashboards with the data team for marketing performance and pipeline health, enabling GDPR compliance.
• Collaborate across marketing, sales, account management and data to improve processes and scale.

Skills

HubSpot

Email marketing

AI fluency

Salesforce integration

Tools

HubSpot

Salesforce

Job description

AccessPay is seeking a Marketing Operations & Automation Manager to lead the systems, data and automation powering marketing outcomes. This hybrid role in Manchester combines hands-on implementation with strategy, reporting to Growth Marketing head.

You will advance nurture journeys, lead routing, and AI-driven improvements to scale our marketing engine. Join a collaborative Growth Marketing team focused on measurable results, data quality, and a smooth customer journey, with strong emphasis on