Marketing Operations Lead — MarTech, AI & CX Integration

team.blue; Greater London; On-site; GBP 110,000 - 140,000; Full time

Job summary

team.blue is seeking a Marketing Operations Team Lead to drive MarTech, Regional Operations and CX Integrations across Europe. You will lead 10+ specialists, set standards, and shape tooling strategy while remaining close to delivery.

You will transform non-uniform environments into scalable operations, implement AI-enabled workflows, manage cross-functional prioritisation, and partner with Marketing, Product and Tech to raise delivery quality.

Qualifications

• 10+ years of proven experience in marketing operations, MarTech, or RevOps in multi-brand, multi-market environments.
• Proficient with modern marketing stack including HubSpot, GA4, GTM, automation platforms, and CDP/BI tooling.
• Ability to build scalable standards, processes, and documentation across diverse tech stacks.
• Experience increasing AI-assisted workflow adoption and delivering time-to-delivery improvements.
• Fluent in agile delivery (Scrum/Kanban) and sprint-based operating models.
• Strong systems thinking and ability to translate between marketing, product, and engineering.
• 3+ years of people leadership across distributed teams; managing shared capacity.

Responsibilities

• Lead AI and tool enablement - pilot AI-assisted workflows and turn successes into playbooks.
• Lead CX Integration and ensure build quality & deployment consistency across multiple tech stacks.
• Support agile delivery with sprint planning and governance; enable day-to-day through the Agile Coordinator.
• Drive tool and AI enablement, surfacing best practices and supporting playbooks and training.
• Lead and develop pillar managers and specialists; balance capacity and prioritisation across brands.
• Own operating model governance and cross-functional prioritisation for quarterly planning.

Skills

HubSpot

GA4

Google Tag Manager

Automation platforms

CDP/BI tooling

Agile/Scrum

Leadership

Stakeholder management

English fluency

Tools

HubSpot

GA4

Google Tag Manager

Automation platforms

CDP/BI tooling

Job description

team.blue is seeking a Marketing Operations Team Lead to drive MarTech, Regional Operations and CX Integrations across Europe. You will lead 10+ specialists, set standards, and shape tooling strategy while remaining close to delivery.

You will transform non-uniform environments into scalable operations, implement AI-enabled workflows, manage cross-functional prioritisation, and partner with Marketing, Product and Tech to raise delivery quality.