Global Marketing Communications Lead – Product Launch & Growth

JCB; Rocester; On-site; GBP 90,000 - 120,000; Full time

Benefits offered by this job

33 days holiday

Onsite gym

ULEV car scheme

Cycle to Work

Job summary

JCB is seeking a Senior Marketing Communications Manager to lead the development and delivery of high-impact integrated campaigns and launches across our global business. You will translate marketing strategy into compelling, insight-led campaigns that strengthen the brand and drive commercial growth.

You will own product launches from brief to photoshoots, asset creation, campaign planning and market activation, coordinating with product, sales, regional marketing, creative, digital, social and

Qualifications

• Experience in marketing communications leadership within B2B environments.
• Strong ability to translate strategy into integrated campaigns.
• Proven track record of influencing senior stakeholders and managing budgets.

Responsibilities

• Lead end-to-end product launches from brief to post-launch review.
• Develop integrated marketing plans aligned to business objectives.
• Translate product and business strategy into customer propositions and campaigns.
• Lead brand initiatives and product campaigns from strategy through execution.
• Collaborate with product, sales and regional teams to ensure commercial relevance.
• Define launch objectives, target audiences, KPIs and measurement frameworks.
• Coach and develop team members where applicable.

Job description

JCB is seeking a Senior Marketing Communications Manager to lead the development and delivery of high-impact integrated campaigns and launches across our global business. You will translate marketing strategy into compelling, insight-led campaigns that strengthen the brand and drive commercial growth.

You will own product launches from brief to photoshoots, asset creation, campaign planning and market activation, coordinating with product, sales, regional marketing, creative, digital, social and