Global Campaign Lead for Premium Brand Launches

Jellycat Toy Co. Ltd.; Greater London; In loco; GBP 60.000 - 90.000; Tempo pieno

Descrizione del lavoro

Jellycat Toy Co. Ltd. in London is seeking a Global Campaign Manager to shape product stories and define launch strategies for new collections across global markets. You will work with Product, Brand, Commercial and Consumer Insight teams to maximize the impact of launches and key commercial moments.

You’ll lead audience definition, messaging, and storytelling, ensuring narratives stay consistent across channels and regions while developing launch plans that drive commercial success.

Competenze

• Experience in product marketing, brand marketing, category marketing or merchandising.
• A track record of launching products within a premium consumer brand environment.
• Good understanding of product development, retail and wholesale business models.
• Experience working collaboratively across multiple teams and stakeholder groups.
• Strong storytelling and product positioning skills.
• Excellent communication and presentation abilities.
• Commercial awareness with a strong understanding of consumer behaviour.
• Strong project management and organisational skills.
• The ability to turn complex information into clear, engaging narratives.
• A collaborative, proactive and solutions-focused approach with great attention to detail.

Mansioni

• Defining consumer audiences, product benefits and key messages for collections and launches.
• Creating compelling product stories that support brand objectives and engage consumers.
• Ensuring product narratives remain consistent across channels and international markets.
• Developing launch strategies for new collections, product drops and key trading moments.
• Identifying priority products and shaping launch plans that support commercial goals.
• Producing clear marketing briefs for creative, communications, digital and commercial teams.
• Aligning cross-functional stakeholders around launch priorities, timelines and objectives.
• Acting as a central point of coordination for product marketing activity across the business.
• Developing sales tools, presentations and retailer-facing materials that support successful sell-in.
• Using consumer, market and competitor insights to strengthen launch strategies and product desirability.

Conoscenze

Product marketing

Brand marketing

Category marketing

Merchandising

Storytelling

Launch strategy

Cross-functional collaboration

Descrizione del lavoro

Jellycat Toy Co. Ltd. in London is seeking a Global Campaign Manager to shape product stories and define launch strategies for new collections across global markets. You will work with Product, Brand, Commercial and Consumer Insight teams to maximize the impact of launches and key commercial moments.

You’ll lead audience definition, messaging, and storytelling, ensuring narratives stay consistent across channels and regions while developing launch plans that drive commercial success.