Senior Marketing Communications Manager

J C Bamford Excavators Ltd; Rocester; On-site; GBP 70,000 - 95,000; Full time

Job summary

JCB is seeking a Senior Marketing Communications Manager to lead the development and delivery of high-impact, integrated campaigns across its global business. You will translate marketing strategy into insightful campaigns that strengthen the brand, engage customers, and drive commercial growth.

You’ll own product launches from brief through to photoshoots, asset creation, planning, market activation and performance measurement in collaboration with product, sales, regional marketing, creative,

Qualifications

• Experience developing and delivering integrated marketing communications plans.
• Ability to translate strategy into customer-focused campaigns.
• Proven track record leading cross-functional teams across digital, PR, content, social, and events.
• Strong communication and presentation skills with ability to influence senior stakeholders.
• Experience managing budgets and measuring ROI.

Responsibilities

• Lead end-to-end product launches from brief to post-launch review.
• Develop integrated marketing communications plans aligned to objectives and growth priorities.
• Translate strategy into clear propositions, briefs and communications.
• Lead brand initiatives and product campaigns from strategy through execution.
• Collaborate with product, sales and regional teams to activate launches in market.
• Define launch objectives, target audiences, KPIs and measurement frameworks.
• Coach and develop team members where applicable.

Skills

Integrated campaigns

B2B marketing

Stakeholder management

Team leadership

Campaign planning

Tools

Marketing automation

Job description

About the role

We're looking for a Senior Marketing Communications Manager to lead the development and delivery of high-impact integrated campaigns and launches across JCB's global business. Working across brand initiatives, end-to-end product launches, and commercial priorities, you'll translate marketing strategy into compelling, insight-led campaigns that build brand strength, engage customers, and support commercial growth.

You’ll take ownership of product launches from the initial brief and proposition development through to photoshoots, asset creation, campaign planning, market activation, and performance measurement. Bringing together product, sales, regional marketing, creative, digital, social, and events teams, you’ll deliver a consistent and impactful customer experience.

This is a highly visible role for an experienced marketing communications leader who can combine strategic thinking with strong delivery, influence senior stakeholders, and ensure a high standard of marketing effectiveness across JCB globally.

What does this role involve day to day?

• Leading end-to-end product launches, from the initial brief and proposition development through campaign creation, global rollout, regional activation, and post-launch performance reviews.
• Developing integrated marketing communications plans aligned to business objectives, product strategies, and growth priorities.
• Translating product and business strategy into clear customer propositions, campaign briefs, and compelling communications.
• Leading brand initiatives and product campaigns from strategy through to execution.
• Working closely with product, sales, and regional teams to ensure launches are commercially relevant and effectively activated in market.
• Defining launch objectives, target audiences, KPIs, and measurement frameworks.
• Leading, coaching, and developing team members where applicable.

This will be suited to you if…

• You have significant experience developing and delivering successful marketing strategies within a complex B2B environment.
• You’re a strategic thinker with a strong commercial mindset and a proven ability to align marketing activity with business goals.
• You have experience leading integrated campaigns across digital, PR, content, social media and events.
• You’re confident influencing and building credibility with senior stakeholders across multiple functions.
• You have excellent communication and presentation skills and can translate complex information into engaging marketing activity.
• You’re highly organised and capable of managing multiple projects and competing priorities simultaneously.
• You enjoy working collaboratively and building strong relationships across teams and regions.
• You’re data-driven, using insight and performance metrics to inform decisions and optimise results.
• You have experience managing budgets and delivering measurable return on investment.
• Previous leadership or people management experience would be advantageous.
• You have the tenacity to influence senior stakeholders and drive projects forward.
• You’re commercially minded and able to manage budgets while aligning communications activity to wider business objectives.
• You’re comfortable working across international teams and travelling when required.
• Experience within government, defence, public sector, infrastructure or other highly regulated sectors would be advantageous.

What’s in it for you?

This is your chance to join a company that values expertise not only in rewards but also in real employee care. At JCB you don’t just get a competitive salary, 33 days’ holiday and access to our company pension—you can also use our onsite gym, in-house doctor and dentist. We have an ULEV car scheme available for our employees too. Then there’s the JCB Rewards Hub, which gives you discounts with high street retailers. Feel like biking to work? There’s our Cycle to Work Scheme.

We value diversity and welcome applications from candidates from all backgrounds.

We’re committed to ensuring our recruitment process is fair and inclusive. If you face any accessibility challenges with your online application and require additional support, you have the option of speaking to a member of our Recruitment Team who can support you to complete an application in an alternative format. If you would benefit from this support, please email [e-mail], and a member of the team will be in touch.