Global GTM Marketing Lead — Launch & Campaigns

Jellycat Toy Co. Ltd.; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Job summary

Jellycat Toy Co. Ltd. is seeking a Global Go-To-Market Manager to lead end-to-end planning and coordination of global product launches from our London (White City) hybrid office.

You will own calendars, timelines and milestone tracking while coordinating cross-functional teams and ensuring campaigns are delivered across channels. You will collaborate with Product Marketing, Creative, Communications, Digital Marketing, Visual Merchandising, Trade Marketing and regional teams to ensure readiness,

Qualifications

• Experience in go-to-market, project management, integrated marketing or commercial operations.
• Proven experience delivering complex, cross-functional launch programmes.
• Strong understanding of marketing, retail or wholesale environments.
• Experience working across international markets and with diverse stakeholder groups.
• Excellent project management and organisational skills.
• Strong stakeholder management and communication capabilities.
• Ability to manage multiple priorities and deadlines.
• Highly organised, proactive and collaborative approach to work.
• Focus on accountability, execution and delivering results.

Responsibilities

• Owning and maintaining global launch calendars, timelines and milestones.
• Coordinating cross-functional teams to align launch activities and meet schedule.
• Driving development and delivery of integrated marketing campaigns across channels.
• Partnering with Creative, Communications, Digital Marketing, Visual Merchandising and Trade Marketing to ensure launch assets are ready.
• Creating and distributing global launch toolkits and campaign playbooks.
• Acting as the key link between global and regional marketing teams.
• Leading launch readiness reviews and tracking deliverables across teams.
• Identifying risks, blockers and coordinating mitigation plans to keep launches on track.
• Establishing best-practice launch management processes, governance and ways of working.
• Continuously improving planning frameworks and operational excellence across global marketing activities.

Skills

Go-to-market

Project management

Integrated marketing

Commercial operations

Cross-functional launches

Stakeholder management

Organisational skills

Problem solving

Accountability

Execution focus

Job description

Jellycat Toy Co. Ltd. is seeking a Global Go-To-Market Manager to lead end-to-end planning and coordination of global product launches from our London (White City) hybrid office.

You will own calendars, timelines and milestone tracking while coordinating cross-functional teams and ensuring campaigns are delivered across channels. You will collaborate with Product Marketing, Creative, Communications, Digital Marketing, Visual Merchandising, Trade Marketing and regional teams to ensure readiness,