Global Campaigns & Communications Leader

CVUK; Greater London; On-site; GBP 110,000 - 150,000; Full time

Job summary

CVUK in London is seeking a senior leader to head Campaign & Communications, owning global campaigns across owned, earned, and paid channels. You will translate brand strategy and consumer insight into high-impact, globally executed go-to-market plans and drive both brand equity and commercial performance.

The role connects brand, product, creative, media and commercial teams to ensure best-in-class go-to-market execution and measurable outcomes.

Qualifications

• Significant senior experience leading integrated marketing and communications campaigns.
• Proven delivery of large-scale brand and commercial initiatives.
• Experience managing agencies and cross-functional teams in complex environments.
• Strong understanding of digital marketing, paid media and performance metrics.
• Experience in beauty, retail, lifestyle or FMCG advantageous but not essential.

Responsibilities

• Own and lead the global campaign and communications strategy across seasonal campaigns, hero launches and major commercial initiatives.
• Translate brand strategy and consumer insight into clear, inspiring and actionable go-to-market plans.
• Deliver campaigns that balance purpose, creativity and measurable commercial outcomes.
• Lead fully integrated campaigns across digital, social, PR, CRM, content, retail, events and traditional media.
• Ensure consistency of message, tone and creative excellence across all touchpoints.
• Oversee launch planning, messaging frameworks, content rollout and performance evaluation.
• Set the standard for world-class campaign briefing across internal teams and external agencies.
• Partner closely with Creative, Digital, Product and International teams to elevate storytelling and execution.

Skills

Senior leadership

Integrated marketing

Campaign planning

Cross-functional leadership

Job description

CVUK in London is seeking a senior leader to head Campaign & Communications, owning global campaigns across owned, earned, and paid channels. You will translate brand strategy and consumer insight into high-impact, globally executed go-to-market plans and drive both brand equity and commercial performance.

The role connects brand, product, creative, media and commercial teams to ensure best-in-class go-to-market execution and measurable outcomes.