Strategic Performance Marketing Manager

JCB

Rocester

On-site

GBP 60,000 - 90,000

Full time

9 days ago

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Benefits offered by this job

33 days’ holiday

Company pension

Onsite gym

In-house doctor

Dentist and visiting optician

ULEV car scheme

Rewards Hub discounts

Cycle to Work Scheme

Job summary

JCB in the United Kingdom is seeking a Performance Marketing Manager to drive online growth and brand visibility. You will lead the rollout and management of our dealer website programme, ensuring a high-quality digital experience across the global dealer network.

You will combine creativity with analytics to boost lead generation, improve conversion, and optimise paid and organic activity across channels. Collaborate with internal teams and external partners to shape our digital strategy and

Qualifications

Experience in digital marketing, lead generation or marketing analytics.
Strong ability to turn data into actionable improvements.
Excellent communication and cross-team collaboration.

Responsibilities

Define and implement digital tracking frameworks with internal teams and agencies.
Analyse campaign performance across PPC, display, search and paid/organic social.
Use data to continuously optimise campaigns and improve ROI.
Monitor website performance with Google Analytics and report trends.
Produce regular performance reports for stakeholders.
Coordinate paid activity with on-site experience and SEO.
Collaborate with marketing to align digital activity with business goals.
Support and train global counterparts as the programme expands.
Manage tags and tracking via GA4, GSC and GTM.
Evolve paid media strategies for AI-driven search and GEO.