Senior Marketing Data Analyst

Wolfspeed; Belfast City District; On-site; GBP 60,000 - 90,000; Full time

Job summary

Wolfspeed, the global leader in silicon carbide technology, seeks a Senior Marketing Data Analyst to lead measurement, reporting, and optimization of marketing performance across websites, CRM, paid media, and social channels. You will transform multi-source data into actionable insights and establish reporting standards to drive strategic decisions at the executive level.

In this highly visible role, you’ll build dashboards (GA4, Salesforce, Pardot) and collaborate with Marketing, IT, and Sales

Qualifications

• Bachelor’s degree in Marketing, Analytics, Statistics, Business, Data Science, or related field.
• 5+ years in marketing analytics, digital analytics, BI, or related data analysis role, preferably within a B2B environment.
• Hands-on experience with Google Analytics (GA4), Salesforce CRM, and Pardot or a comparable marketing automation platform.
• Proven experience developing dashboards and reports using Power BI, Tableau, Looker, or similar business intelligence tools.
• Strong SQL skills and experience working with large, complex datasets from multiple sources.
• Demonstrated ability to communicate technical findings and data-driven insights to non-technical stakeholders.
• Experience measuring marketing attribution, lead lifecycle performance, pipeline influence, and campaign ROI.
• Strong analytical, problem-solving, and stakeholder management skills.
• Ability to work in a fast-paced, global environment while managing multiple priorities.

Responsibilities

• Design, build, and maintain dashboards and reporting frameworks that consolidate data across Google Analytics, Salesforce, Pardot, paid advertising, social media, and other marketing platforms.
• Analyze campaign, channel, funnel, pipeline, and ROI performance to identify trends, opportunities, and recommendations for optimization.
• Translate complex, multi-source data into clear insights and business recommendations for marketing and executive stakeholders.
• Establish and maintain KPI definitions, reporting standards, data governance practices, and attribution methodologies across marketing systems.
• Partner closely with Marketing, Marketing Operations, Sales Operations, IT, and Web teams to ensure data quality, reporting consistency, and alignment between marketing activities and business outcomes.

Skills

GA4

Salesforce CRM

Pardot

Power BI

Tableau

Looker

SQL

Stakeholder communication

Education

Bachelor's degree in Marketing, Analytics, Statistics, Business, Data Science, or related field

Tools

Power BI

Tableau

Looker

Job description

The power to make it real. At Wolfspeed, we believe the most powerful innovations are created by people who care deeply about what they build and why it matters. As the leader in silicon carbide technology, we are enabling a more sustainable, electrified future, one breakthrough at a time. Our team at Wolfspeed is bold, modern, and relentlessly focused on execution. We are building the foundation for the next decades of innovation, and we’re looking for people who are ready to help shape it. This role plays a critical part in Wolfspeed’s mission to scale world-class silicon carbide technology safely, reliably, and sustainably.

In your role as a Senior Marketing Data Analyst, you will lead the measurement, reporting, and optimization of Wolfspeed's global marketing performance. Working across website analytics, marketing automation, CRM, paid media, and social platforms, you will transform complex, multi-source data into actionable insights that help marketing leaders make informed strategic decisions. This is a highly visible role that combines hands‑on analytics expertise with strategic influence, helping establish reporting standards, improve data governance, and create a single source of truth for marketing performance.

Key Responsibilities

• Design, build, and maintain dashboards and reporting frameworks that consolidate data across Google Analytics, Salesforce, Pardot, paid advertising, social media, and other marketing platforms.
• Analyze campaign, channel, funnel, pipeline, and ROI performance to identify trends, opportunities, and recommendations for optimization.
• Translate complex, multi-source data into clear insights and business recommendations for marketing and executive stakeholders.
• Establish and maintain KPI definitions, reporting standards, data governance practices, and attribution methodologies across marketing systems.
• Partner closely with Marketing, Marketing Operations, Sales Operations, IT, and Web teams to ensure data quality, reporting consistency, and alignment between marketing activities and business outcomes.

Required Qualifications

• Bachelor's degree in Marketing, Analytics, Statistics, Business, Data Science, or a related field, or equivalent practical experience.
• 5+ years of experience in marketing analytics, digital analytics, business intelligence, or a related data analysis role, preferably within a B2B environment.
• Hands‑on experience with Google Analytics (GA4), Salesforce CRM, and Pardot or a comparable marketing automation platform.
• Proven experience developing dashboards and reports using Power BI, Tableau, Looker, or similar business intelligence tools.
• Strong SQL skills and experience working with large, complex datasets from multiple sources.
• Demonstrated ability to communicate technical findings and data-driven insights to non-technical stakeholders.
• Experience measuring marketing attribution, lead lifecycle performance, pipeline influence, and campaign ROI.
• Strong analytical, problem-solving, and stakeholder management skills.
• Ability to work in a fast‑paced, global environment while managing multiple priorities.

Preferred Qualifications

• Experience within a technology, semiconductor, manufacturing, or industrial B2B organization.
• Familiarity with paid advertising platforms, social media analytics tools, and digital marketing measurement frameworks.
• Experience establishing reporting governance frameworks, KPI standards, or analytics centers of excellence.
• Experience with or understanding of SEO and GEO/AEO (Generative/Answer Engine Optimization) measurement, including tracking visibility across AI-powered search and answer platforms.
• Working knowledge of ETL processes, data integration concepts, and marketing data warehousing solutions.

Why Wolfspeed?

At Wolfspeed, we believe the most meaningful work happens when innovation and purpose come together. As the global leader in silicon carbide technology, we are powering the future of energy, enabling cleaner transportation, more efficient power systems, and solutions that make a lasting impact on how the world works. But our success is not driven by technology alone. It's driven by people. Just as we take ownership of our technology leadership, we take accountability for how we show up for our employees, our customers, and the communities we serve. That's how we power the future, together.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Wolfspeed is a powerhouse semiconductor company focused on silicon carbide and GaN technologies. After more than thirty years of forging new technology adoption and transformation, our Wolfspeed® power and radio frequency (RF) semiconductors are leading the industry through unrivaled expertise and capacity.

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