Marketing Automation Specialist

Wolfspeed; Belfast City District; Hybrid; GBP 40,000 - 65,000; Full time

Job summary

Wolfspeed is seeking a CRM Marketing Automation Specialist to lead automated campaigns via Salesforce Marketing Cloud Account Engagement (Pardot). You will manage audience engagement, lead nurturing, and reporting to support global pipeline growth and business performance.

The role collaborates across Marketing Communications, Digital Marketing, Sales Operations, Analytics and Web teams, emphasising data quality and scalable automation in a fast-paced, global setting.

Qualifications

• Minimum 2 years' hands-on Pardot administration in a marketing role.
• Salesforce Marketing Cloud Consultant certification required.
• Strong knowledge of email marketing, segmentation and lead management.
• Proficiency in HTML and CSS for email templates and campaigns.
• Experience with Power BI, Google Analytics or Salesforce reporting.

Responsibilities

• Manage and optimise Pardot, including engagement programs, segmentation, lead scoring, forms, pages and emails.
• Build and deploy assets: personalised emails, automation, content, routing and tracking.
• Partner with Marketing Communications, Digital Marketing, Sales Ops, Analytics and Web teams on ABM programs.
• Monitor performance and funnel using Power BI, Google Analytics and Salesforce reporting.
• Maintain data governance and ensure Salesforce synchronisation; troubleshoot automation issues.

Skills

Pardot administration

Email marketing

Marketing automation

HTML & CSS for emails

Audience segmentation

Lead management

Education

Bachelor's degree in Marketing, Business, Information Systems, Communications, or related field

Salesforce Marketing Cloud Account Engagement Consultant certification

Tools

Power BI

Google Analytics

Salesforce Reports

Job description

The power to make it real. At Wolfspeed, we believe the most powerful innovations are created by people who care deeply about what they build and why it matters. As the leader in silicon carbide technology, we are enabling a more sustainable, electrified future, one breakthrough at a time. Our team at Wolfspeed is bold, modern, and relentlessly focused on execution. We are building the foundation for the next decades of innovation and we're looking for people who are ready to help shape it. This role plays a critical part in Wolfspeed's mission to scale world‑class silicon carbide technology safely, reliably, and sustainably. As a CRM Marketing Automation Specialist, you will be responsible for the development, execution, optimisation, and measurement of global automated marketing campaigns through Salesforce Marketing Cloud Account Engagement (Pardot). Partnering closely with Marketing Communications, Digital Marketing, Sales Operations, Analytics, and Web teams, you will manage audience engagement strategies, lead nurturing programs, marketing automation workflows, and reporting that support pipeline growth and business performance.

Key Responsibilities

• Manage and optimise Wolfspeed's Salesforce Marketing Cloud Account Engagement (Pardot) platform, including engagement programs, segmentation strategies, lead scoring models, automation rules, forms, landing pages, and email campaigns.
• Build and deploy campaign assets including personalised emails, workflow automation, audience segmentation, dynamic content, data routing, and campaign tracking to support global marketing initiatives.
• Partner with Marketing Communications, Digital Marketing, Sales Operations, Analytics, and Web teams to develop audience engagement strategies, account-based marketing programs, and lead nurturing activities.
• Monitor campaign performance, audience engagement, and funnel effectiveness using Power BI, Google Analytics, and Salesforce reporting, providing actionable recommendations to improve results.
• Maintain data governance and platform integrity by supporting lead management processes, ensuring accurate Salesforce synchronisation, troubleshooting automation issues, and improving data quality.

Required Qualifications

• Bachelor's degree in Marketing, Business, Information Systems, Communications, or a related field, or equivalent professional experience.
• Minimum of 2 years' hands‑on experience administering and optimising Salesforce Marketing Cloud Account Engagement (Pardot) in a marketing operations, marketing automation, or technical marketing role.
• Salesforce Certified Marketing Cloud Account Engagement Consultant certification.
• Strong understanding of email marketing best practices, audience segmentation, lead management processes, and marketing automation workflows.
• Proficiency in HTML and CSS for email template development and campaign deployment.
• Experience working with reporting and analytics tools such as Power BI, Google Analytics, Salesforce Reports, or similar platforms.
• Strong analytical and problem‑solving skills with a high level of attention to detail and commitment to data quality.
• Demonstrated ability to troubleshoot technical issues related to campaign execution, automation workflows, system integrations, and lead routing.
• Excellent communication and stakeholder management skills with the ability to work effectively across Marketing, Sales, and Operations teams.
• Ability to manage multiple projects and deadlines in a fast‑paced global environment.

Preferred Qualifications

• Experience supporting Account‑Based Marketing (ABM) programs and complex B2B lead nurturing campaigns.
• Knowledge of Salesforce CRM architecture, lead lifecycle management, and marketing‑to‑sales handoff processes.
• Experience developing advanced reporting dashboards and translating campaign data into actionable business insights.

Why Wolfspeed?

At Wolfspeed, we believe the most meaningful work happens when innovation and purpose come together. As the global leader in silicon carbide technology, we are powering the future of energy, enabling cleaner transportation, more efficient power systems, and solutions that make a lasting impact on how the world works. But our success is not driven by technology alone. It's driven by people. Just as we take ownership of our technology leadership, we take accountability for how we show up for our employees, our customers, and the communities we serve. That's how we power the future, together.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Wolfspeed is a powerhouse semiconductor company focused on silicon carbide and GaN technologies. After more than thirty years of forging new technology adoption and transformation, our Wolfspeed® power and radio frequency (RF) semiconductors are leading the industry through unrivaled expertise and capacity.

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