Global Marketing Analytics Architect — Remote & Async

Remote; United Kingdom; Remote; GBP 150,000 - 210,000; Full time

Benefits offered by this job

flexible paid time off

async work hours

16 weeks paid parental leave

co-working budget & IT equipment

stock options

home office budget

Job summary

Remote is seeking a Principal, Marketing Analytics to own the long-term vision for our marketing data ecosystem and define frameworks that guide global strategy. You will build predictive models, govern data across major platforms, and partner with executives to align investment and ROIs.

You will lead the architecture for advanced attribution (MTA, MMM), LTV and churn modeling, and drive enterprise-wide governance across CRM and BI tools, while mentoring the analytics team in a fast-growing B2B

Qualifications

• Distinguished track record in marketing analytics, business intelligence, or data science in high-growth B2B SaaS or enterprise environments.
• Mastery in designing, scaling, and defending complex attribution frameworks (Multi-Touch, MMM, Unified Measurement) across non-linear journeys.
• Deep expertise quantifying non-paid brand and market signals, including SoV, brand health, and long-tail expansion.
• Expert-level proficiency across the modern data stack; able to write production-grade code, model data in dbt, and optimize Snowflake environments.
• Familiarity with integrating enterprise CRMs and BI ecosystems (Salesforce, HubSpot; Sigma, Tableau/Looker) and governance implications.
• Exceptional ability to translate dense data into strategic narratives for C-suite audiences.
• Professional fluency in written and spoken English; comfort with asynchronous communication in a remote-first environment.

Responsibilities

• Strategic Vision & Predictive Modeling: Own the architectural vision for attribution, MMM, LTV, churn, and macro forecasting to guide budgets and ROI.
• Global Frameworks & Data Governance: Define standards for brand quantification, SoV, and data integrity across HubSpot, Salesforce, and Snowflake.
• Leadership & Innovation: Mentor analytics staff, raise technical bar, and drive AI/automation adoption within the stack.
• Practicalities: Report to Director, Marketing Analytics; operate as IC with cross-functional influence; role suited for remote applications.

Skills

Marketing analytics

Business intelligence

Data science

Attribution

MMM

Unified Measurement

LTV modeling

Data stack

dbt

Snowflake

Salesforce

HubSpot

Tableau

Looker

Sigma

Executive communication

English fluency

Remote work mindset

Tools

dbt

Snowflake

Salesforce

HubSpot

Tableau

Looker

Sigma

Job description

Remote is seeking a Principal, Marketing Analytics to own the long-term vision for our marketing data ecosystem and define frameworks that guide global strategy. You will build predictive models, govern data across major platforms, and partner with executives to align investment and ROIs.

You will lead the architecture for advanced attribution (MTA, MMM), LTV and churn modeling, and drive enterprise-wide governance across CRM and BI tools, while mentoring the analytics team in a fast-growing B2B