Global Licensed Merchandise Director — Hybrid & Growth

PlayStation; Greater London; Hybrid; GBP 90,000 - 150,000; Full time

Benefits offered by this job

Discretionary bonus opportunity

Hybrid Working

Private Medical Insurance

Dental Scheme

25 days holiday per year

On Site Gym

Subsidised Café

Free soft drinks

On site bar

Access to cycle garage and showers

Job summary

Sony Interactive Entertainment is seeking an experienced licensing expert with strong European and Asia (ex China) licensee experience and an established network across EMEA. You will drive multi‑million revenue growth by developing licensed programs that expand PlayStation IP titles and partner ecosystems.

You will own the strategy for Europe/Asia and global partners, negotiate contracts with legal, and collaborate with Sales, Marketing and other teams to deliver robust consumer product

Qualifications

• Experience leading licensing programs across Europe, Middle East and Asia (ex China).
• Proven track record of growing revenue through licensed products and IP collaborations.
• Strong relationships with retailers, licensees and strategic partners at executive level.

Responsibilities

• Lead P&L for Europe/Asia licensed merchandise business.
• Appoint and manage licensees and retailers to grow PlayStation brand.
• Negotiate contracts with legal and drive brand collaborations.
• Partner with sales to grow key accounts in priority markets (EU, Asia).
• Develop long-term licensing plans (3–5 years) and provide forecasts.
• Manage relationships with studios to align merchandise with game priorities.
• Collaborate across PS Sales, Global Games Marketing and Brand Partnerships.

Skills

EMEA licensing

Executive relationships

Strategic planning

Negotiation

P&L management

Team leadership

Market analysis

Cross-functional collaboration

Job description

Sony Interactive Entertainment is seeking an experienced licensing expert with strong European and Asia (ex China) licensee experience and an established network across EMEA. You will drive multi‑million revenue growth by developing licensed programs that expand PlayStation IP titles and partner ecosystems.

You will own the strategy for Europe/Asia and global partners, negotiate contracts with legal, and collaborate with Sales, Marketing and other teams to deliver robust consumer product