Growth SEO Lead — Gaming & AI Discovery

Sony Interactive Entertainment; Greater London; Hybrid; GBP 59,000 - 65,000; Full time

Job summary

Sony Interactive Entertainment in London is seeking an Organic Growth Specialist to boost discoverability of PlayStation game content. You’ll combine SEO fundamentals with GEO practices to improve visibility across the global gaming portfolio.

Join a cross‑functional Growth Marketing team and lead initiatives from announcement through launch. The role emphasises content optimisation, performance analysis and collaboration with Editorial, Product Marketing and Analytics.

Qualifications

• Proven experience delivering SEO programmes for large websites or brands.
• Strong ability to research keywords, intent and entities.
• Excellent analytical and problem‑solving skills.
• Clear written and verbal communication; able to work with multiple teams.

Responsibilities

• Own SEO and GEO optimisation across a portfolio of PlayStation game franchises.
• Identify opportunities through keyword, intent and entity research.
• Collaborate with Editorial teams to optimise pages, hubs, guides and evergreen content.
• Optimise page structure, metadata, headings, FAQs, internal links and structured data.
• Support major game launches with search planning and optimisation.
• Monitor search performance and prioritise improvements.

Skills

SEO strategy

Keyword research

Analytics

Cross-team collaboration

Communication

Job description

Sony Interactive Entertainment in London is seeking an Organic Growth Specialist to boost discoverability of PlayStation game content. You’ll combine SEO fundamentals with GEO practices to improve visibility across the global gaming portfolio.

Join a cross‑functional Growth Marketing team and lead initiatives from announcement through launch. The role emphasises content optimisation, performance analysis and collaboration with Editorial, Product Marketing and Analytics.