Global Digital Planning Lead – Spirits

Publicis Group; Greater London; On-site; GBP 95,000 - 130,000; Full time

Benefits offered by this job

Pension

Life Assurance

Private Medical cover

Reflection Days

Shared Parental Leave

Job summary

Publicis Groupe's Zenith International is hiring a Digital Associate Director to lead and elevate digital planning and activation for a leading spirits brand. Sitting at the heart of Zenith’s global digital ecosystem, the role shapes how biddable media is delivered at scale — across markets and teams to deliver thought leadership and world‑class quality.

If you thrive on collaboration, craft and impact, your leadership will be felt.

Qualifications

• Experience in planning, activating and reporting digital campaigns in Social or Programmatic.
• Excellent client management and communication skills.
• Hands-on approach to Campari process and philosophy.

Responsibilities

• Lead digital planning and work with the digital hub for implementation across biddable channels.
• Respond to briefs and PCAs for centralised campaigns.
• Develop the Test and Learn agenda and stay at the forefront of new technologies.
• Build strong relationships with digital teams across markets and become the go-to digital expert.
• Review markets’ digital and performance strategy to improve outputs.
• Share and apply best-in-class digital approaches with client case studies.
• Understand client objectives and how to achieve them.

Skills

Digital planning

Campaign activation

Client management

Presentation skills

Google Ads

Google Analytics

Meta Business Manager

Tools

Google Ads

Google Analytics

Meta Business Manager

Job description

Publicis Groupe's Zenith International is hiring a Digital Associate Director to lead and elevate digital planning and activation for a leading spirits brand. Sitting at the heart of Zenith’s global digital ecosystem, the role shapes how biddable media is delivered at scale — across markets and teams to deliver thought leadership and world‑class quality.

If you thrive on collaboration, craft and impact, your leadership will be felt.