Global Digital Associate Director

Publicis Group; Greater London; On-site; GBP 95,000 - 130,000; Full time

Benefits offered by this job

Pension

Life Assurance

Private Medical cover

Reflection Days

Shared Parental Leave

Job summary

Publicis Groupe's Zenith International is hiring a Digital Associate Director to lead and elevate digital planning and activation for a leading spirits brand. Sitting at the heart of Zenith’s global digital ecosystem, the role shapes how biddable media is delivered at scale — across markets and teams to deliver thought leadership and world‑class quality.

If you thrive on collaboration, craft and impact, your leadership will be felt.

Qualifications

• Experience in planning, activating and reporting digital campaigns in Social or Programmatic.
• Excellent client management and communication skills.
• Hands-on approach to Campari process and philosophy.

Responsibilities

• Lead digital planning and work with the digital hub for implementation across biddable channels.
• Respond to briefs and PCAs for centralised campaigns.
• Develop the Test and Learn agenda and stay at the forefront of new technologies.
• Build strong relationships with digital teams across markets and become the go-to digital expert.
• Review markets’ digital and performance strategy to improve outputs.
• Share and apply best-in-class digital approaches with client case studies.
• Understand client objectives and how to achieve them.

Skills

Digital planning

Campaign activation

Client management

Presentation skills

Google Ads

Google Analytics

Meta Business Manager

Tools

Google Ads

Google Analytics

Meta Business Manager

Job description

Company description

We are the ROI agency, apositionwe haveproudlyheld trueto since 2005. Our more than 6,000specialistsacross95marketsofferunparalleledcapabilitiesinMedia,Data,Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’businesses.

Over the years, we have evolved our definitionof ROI, as it has changed with the ever- complicatedcommunicationslandscape.ROI isnolongersimplyaboutthemost efficient planning, buying and reporting of media.

Yes,ROIisaboutdeliveringReturnonInvestment;butit’salsoaboutgoingbeyondtodelivera

ReturnonImaginationandmoreintegratedexperiencesthatinspireGrowth.Top-linegrowth

forourclients’businesses,growthforourpeopleandgrowthforourculture.

Poweredbyourbest-in-classproprietarytoolsanddata,ourworkspansthefullspectrumof media communications, from analytics, data and technology to performance marketing, content and superior trading.

ThisbreadthmeanswedeliverInsightthatliesattheintersectionofconsumer,category,and brand, attributing every budget to stronger business outcomes.

Itmeanswedelivermorecreativemediasolutionsthatbringtogetherbest-in-classstrategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients.

Itmeansweadoptnewdataanalyticsandvalueoptimisationtechniqueswhilebuilding

relationshipswithsomeoftheworld’smostexcitingstart-ups.Weleverageover30yearsof media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward–thinking and accountable to our clients.

AtZenith,weultimatelyseekoutamoremeaningfulkindofROI. Ouruniquewayofthinking inspiresgrowth for some of theworld’s leadingbrands,includingCoty,Electrolux,Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt,TikTok and Verizon.

Overview

About the role....

We are hiring a Digital Associate Director to lead and elevate digital planning and activation for one of the world’s most influential spirit and alcohol brands

Sitting at the heart of Zenith’s global digital ecosystem, this role shapes how biddable media is delivered at scale — consistently, efficiently, and with world‑class quality. You’ll work across markets, disciplines, and teams to deliver thought leadership and elevate how modern digital activation works.

If you’re motivated by collaboration, craft, and meaningful impact, this is a role where your leadership will truly be felt.

Responsibilities

About the work....

• Work with the wider Central team on thought leadership and global digital guidelines for key Campaigns
• Lead digital planning and work closely with digital hub for implementation across biddable channels
• Lead the global responses to briefs and PCAs for centralised campaigns
• Develop our global Test and Learn agenda, ensuring we are at the forefront of latest technologies
• Develop strong relationship with digital team across the markets to become key POC on digital questions
• Help markets deliver greater output by reviewing digital and performance strategy when required
• Develop, share and reapply best in class approaches & provide client case studies specifically related to digital
• Achieve an in depth understanding of client business objectives and priorities and how to achieve them

This is an opportunity to work with one of the world's largest spirit portfolios within a team highly regarded by the client for the quality of thought leaderships and digital excellence delivery.

Qualifications

What you need to succeed....

• Experience in planning, activating and reporting digital campaigns in Social or Programmatic. Search and/or Retail Media experience is a plus
• Great client management skills with clear communication skills
• Experience in restricted categories is a plus
• Used to dealing with clients who are experts in digital brand media
• Excellent presentation skills who can present complex and technical digital topics in a clear and concise manner to those in non-technical roles
• Hands-on approach is required to align a deep understanding of Campari process and philosophy
• Ability to manage and prioritize multiple projects and tasks simultaneously
• Keen attention to detail and an analytical approach to achieving objectives
• Experience in using tools as Google Ads, Google Analytics, Meta Business Manager

Additional information

Zenith International offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You’ll also have access to a range of additional initiatives, including:

• Pension
• Life Assurance
• Private Medical cover
• Reflection Days
• Shared Parental Leave

Please check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).

Publicis Groupe works primarily from the office or our clients' office four days per week.

At Zenith International, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.

We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application.

Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.