Global Digital Activation Director

Publicis Groupe UK; Greater London; On-site; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Pension

Life Assurance

Private Medical cover

Reflection Days

Shared Parental Leave

Job summary

Zenith International, part of Publicis Groupe UK, seeks a Digital Associate Director to lead planning and activation for a major spirit brand. Based in London, you will shape biddable media delivery at scale — collaborating across markets, disciplines, and teams to deliver thought leadership and high-quality activation.

You will guide global campaigns, drive measurement and Test & Learn, and maintain strong client relationships, with a hands-on approach to Campari processes and digital

Qualifications

• Experience in planning, activating and reporting digital campaigns in Social or Programmatic.
• Strong client management and communication skills.
• Experience in restricted categories is a plus.
• Experience dealing with clients who are experts in digital brand media.
• Excellent presentation skills to explain complex topics to non-technical roles.
• Hands-on approach to Campari process and philosophy.
• Ability to manage multiple projects with attention to detail.
• Experience using Google Ads, Google Analytics and Meta Business Manager.

Responsibilities

• Work with the wider Central team on thought leadership and global digital guidelines for key Campaigns.
• Lead digital planning and work closely with digital hub for implementation across biddable channels.
• Lead the global responses to briefs and PCAs for centralised campaigns.
• Develop our global Test and Learn agenda, ensuring we are at the forefront of latest technologies.
• Develop strong relationships with digital teams across markets to be the key POC on digital questions.
• Help markets deliver greater output by reviewing digital and performance strategy when required.
• Develop, share and reapply best-in-class approaches and provide client case studies specifically related to digital.
• Achieve an in-depth understanding of client objectives and how to achieve them.

Skills

Digital planning

Campaign activation

Campaign reporting

Client management

Presentations

Analytical mindset

Campari process knowledge

Attention to detail

Project prioritization

Tools

Google Ads

Google Analytics

Meta Business Manager

Job description

Zenith International, part of Publicis Groupe UK, seeks a Digital Associate Director to lead planning and activation for a major spirit brand. Based in London, you will shape biddable media delivery at scale — collaborating across markets, disciplines, and teams to deliver thought leadership and high-quality activation.

You will guide global campaigns, drive measurement and Test & Learn, and maintain strong client relationships, with a hands-on approach to Campari processes and digital