Global Digital Associate Director

Zenith; Greater London; On-site; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Pension

Life Assurance

Private Medical cover

Reflection Days

Shared Parental Leave

Job summary

Zenith International is hiring a Digital Associate Director to lead and elevate digital planning and activation for a leading spirits brand. You will influence how biddable media is scaled across markets, collaborating with many disciplines to deliver world-class digital activation.

You will shape thought leadership, guide global campaigns, and partner with markets to raise performance and efficiency while ensuring strategic alignment with client goals.

Qualifications

• Experience in planning, activating and reporting digital campaigns in Social or Programmatic.
• Excellent client management and clear communication skills.
• Experience in restricted categories is a plus.
• Able to present complex digital topics to non-technical audiences.
• Hands-on approach to Campari process and philosophy.

Responsibilities

• Work with the wider Central team on thought leadership and global digital guidelines for key campaigns.
• Lead digital planning and collaborate with the digital hub for implementation across biddable channels.
• Lead the global responses to briefs and PCAs for centralised campaigns.
• Develop our global Test and Learn agenda, staying at the forefront of latest technologies.
• Develop strong relationships with digital teams across markets to act as a key POC on digital questions.
• Help markets deliver greater output by reviewing digital and performance strategy when required.
• Develop, share and reapply best-in-class approaches and client case studies related to digital.
• Achieve an in-depth understanding of client business objectives and how to achieve them.

Skills

Digital campaign planning

Client management

Presentation skills

Project management

Analytical mindset

Attention to detail

Campari process knowledge

Tools

Google Ads

Google Analytics

Meta Business Manager

Job description

Company Description

We are the ROI agency, a position we have proudly held true to since 2005. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses.

Over the years, we have evolved our definition of ROI, as it has changed with the ever- complicated communications landscape. ROI is no longer simply about the most efficient planning, buying and reporting of media.

Yes, ROI is about delivering Return on Investment; but it’s also about going beyond to deliver a Return on Imagination and more integrated experiences that inspire Growth. Top-line growth for our clients’ businesses, growth for our people and growth for our culture.

Powered by our best-in‑class proprietary tools and data, our work spans the full spectrum of media communications, from analytics, data and technology to performance marketing, content and superior trading.

This breadth means we deliver Insight that lies at the intersection of consumer, category, and brand, attributing every budget to stronger business outcomes.

It means we deliver more creative media solutions that bring together best‑in‑class strategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients.

It means we adopt new data analytics and value optimisation techniques while building relationships with some of the world’s most exciting start‑ups. We leverage over 30 years of media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward‑thinking and accountable to our clients.

At Zenith, we ultimately seek out a more meaningful kind of ROI. Our unique way of thinking inspires growth for some of the world’s leading brands, including Coty, Electrolux, Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt, TikTok and Verizon.

Overview

About the role

We are hiring a Digital Associate Director to lead and elevate digital planning and activation for one of the world’s most influential spirit and alcohol brands

Sitting at the heart of Zenith’s global digital ecosystem, this role shapes how biddable media is delivered at scale — consistently, efficiently, and with world‑class quality. You’ll work across markets, disciplines, and teams to deliver thought leadership and elevate how modern digital activation works.

If you’re motivated by collaboration, craft, and meaningful impact, this is a role where your leadership will truly be felt.

Responsibilities

• Work with the wider Central team on thought leadership and global digital guidelines for key Campaigns
• Lead digital planning and work closely with digital hub for implementation across biddable channels
• Lead the global responses to briefs and PCAs for centralised campaigns
• Develop our global Test and Learn agenda, ensuring we are at the forefront of latest technologies
• Develop strong relationship with digital team across the markets to become key POC on digital questions
• Help markets deliver greater output by reviewing digital and performance strategy when required
• Develop, share and reapply best in class approaches & provide client case studies specifically related to digital
• Achieve an in depth understanding of client business objectives and priorities and how to achieve them

This is an opportunity to work with one of the world's largest spirit portfolios within a team highly regarded by the client for the quality of thought leaderships and digital excellence delivery.

Qualifications

• Experience in planning, activating and reporting digital campaigns in Social or Programmatic. Search and/or Retail Media experience is a plus
• Great client management skills with clear communication skills
• Experience in restricted categories is a plus
• Used to dealing with clients who are experts in digital brand media
• Excellent presentation skills who can present complex and technical digital topics in a clear and concise manner to those in non-technical roles
• Hands‑on approach is required to align a deep understanding of Campari process and philosophy
• Ability to manage and prioritize multiple projects and tasks simultaneously
• Keen attention to detail and an analytical approach to achieving objectives
• Experience in using tools as Google Ads, Google Analytics, Meta Business Manager

Additional Information

Zenith International offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You’ll also have access to a range of additional initiatives, including:

Please check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).

Publicis Groupe works primarily from the office or our clients' office four days per week.

At Zenith International, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.

We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application.

Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.