Global Digital Strategy & Activation Lead

Zenith; Greater London; On-site; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Pension

Life Assurance

Private Medical cover

Reflection Days

Shared Parental Leave

Job summary

Zenith International is hiring a Digital Associate Director to lead and elevate digital planning and activation for a leading spirits brand. You will influence how biddable media is scaled across markets, collaborating with many disciplines to deliver world-class digital activation.

You will shape thought leadership, guide global campaigns, and partner with markets to raise performance and efficiency while ensuring strategic alignment with client goals.

Qualifications

• Experience in planning, activating and reporting digital campaigns in Social or Programmatic.
• Excellent client management and clear communication skills.
• Experience in restricted categories is a plus.
• Able to present complex digital topics to non-technical audiences.
• Hands-on approach to Campari process and philosophy.

Responsibilities

• Work with the wider Central team on thought leadership and global digital guidelines for key campaigns.
• Lead digital planning and collaborate with the digital hub for implementation across biddable channels.
• Lead the global responses to briefs and PCAs for centralised campaigns.
• Develop our global Test and Learn agenda, staying at the forefront of latest technologies.
• Develop strong relationships with digital teams across markets to act as a key POC on digital questions.
• Help markets deliver greater output by reviewing digital and performance strategy when required.
• Develop, share and reapply best-in-class approaches and client case studies related to digital.
• Achieve an in-depth understanding of client business objectives and how to achieve them.

Skills

Digital campaign planning

Client management

Presentation skills

Project management

Analytical mindset

Attention to detail

Campari process knowledge

Tools

Google Ads

Google Analytics

Meta Business Manager

Job description

Zenith International is hiring a Digital Associate Director to lead and elevate digital planning and activation for a leading spirits brand. You will influence how biddable media is scaled across markets, collaborating with many disciplines to deliver world-class digital activation.

You will shape thought leadership, guide global campaigns, and partner with markets to raise performance and efficiency while ensuring strategic alignment with client goals.