Global Digital CX Lead, Customer Journeys

AbbVie Inc.

Marlow

Hybrid

GBP 70,000 - 110,000

Full time

10 days ago

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Job summary

AbbVie Inc. in the United Kingdom seeks a Customer Experience Digital Lead to define and orchestrate a best-in-class digitally enabled customer engagement strategy across International Marketing & Commercial Operations (IMCO) Allergan Aesthetics.

The role connects digital capabilities, customer data, commercial programmes, Access and cross-functional teams to create seamless customer journeys that strengthen customer relationships, increase platform adoption, support commercial growth and make

Qualifications

Proven track record of leading digital transformation.
Understanding of AI and applications in digital marketing.
Proficient with channels/systems such as SFMC, Veeva CRM, Veeva Approved Email, Foundry etc.
Understanding of regulated HCP and healthcare environments.
Fluent in English; additional languages preferred.

Responsibilities

Lead the Evolution and Rollout of the AA Access Digital Ecosystem across markets.
Drive adoption, engagement, and utilization of AA Access across customer segments.
Collaborate with global, regional, and local stakeholders to identify enhancement opportunities.
Gather and incorporate customer feedback to continuously improve the user experience.
Monitor platform performance and engagement metrics to improve effectiveness.
Champion digital transformation initiatives that strengthen the customer experience.