Global Digital & Consumer Growth Leader

AbbVie; England; Hybrid; GBP 80,000 - 120,000; Full time

Job summary

AbbVie is seeking a Digital and Consumer Lead to enhance international engagement through strategic digital initiatives. This senior leadership role involves setting and executing a comprehensive consumer engagement strategy across digital channels while working closely with various internal teams to deliver impactful campaigns.

The ideal candidate should possess substantial experience in digital marketing, especially in regulated environments, with a proven track record in leading consumer strategies and enhancing digital customer engagement at scale.

Qualifications

• Minimum 10 years of experience in digital marketing for consumer and customer audiences.
• Experience in managing large DTC campaigns with strong knowledge of digital platforms.
• Experience in developing international omnichannel digital campaigns.

Responsibilities

• Lead the development and execution of the digital strategy.
• Collaborate with Marketing and Customer Experience teams to enhance digital engagement.
• Advise and educate senior leadership on digital best practices.

Skills

Digital Marketing

Consumer Engagement

Leadership

CRM Strategy

Data Analysis

Tools

VEEVA

ZINC

Job description

AbbVie is seeking a Digital and Consumer Lead to enhance international engagement through strategic digital initiatives. This senior leadership role involves setting and executing a comprehensive consumer engagement strategy across digital channels while working closely with various internal teams to deliver impactful campaigns.

The ideal candidate should possess substantial experience in digital marketing, especially in regulated environments, with a proven track record in leading consumer strategies and enhancing digital customer engagement at scale.