Digital Marketing Lead: Omnichannel Campaigns

Viatris; Hatfield; On-site; GBP 32,000 - 42,000; Full time

Benefits offered by this job

Excellent career progression

Work-life balance initiatives

Bonus scheme

Health insurance

Pension

Job summary

Viatris UK Healthcare is seeking a Digital Marketing Officer to plan, deliver and optimise omnichannel digital campaigns that drive customer engagement and business results across the UK. You will work closely with brand teams and cross-functional partners, delivering digital initiatives that enhance the customer experience.

The role requires extensive digital marketing experience, proficiency with CRM/marketing automation, analytics and CMS platforms, and strong stakeholder communication.

Qualifications

• Extensive experience in digital marketing and customer engagement campaigns.
• Experience with email marketing, CRM/marketing automation and analytics.
• Proven ability to manage digital platforms and CMS systems.
• Strong communication and stakeholder management skills.

Responsibilities

• Support development and implementation of digital marketing plans.
• Deliver and optimize digital campaigns and engagement initiatives.
• Present plans and insights to senior leaders.
• Manage end-to-end delivery of campaigns across channels.
• Coordinate with agencies and internal stakeholders.
• Monitor performance and recommend optimizations.
• Ensure campaigns comply with ABPI, PAGB, PV and privacy.
• Champion omnichannel approaches and digital tools.
• Drive customer engagement journeys and personalised communications.
• Oversee websites, CRM, SFMC and analytics platforms.
• Stay updated on digital trends and innovations.
• Work with cross-functional teams and external partners.

Skills

Digital marketing

Campaign planning

CRM & marketing automation

Email marketing

Analytics & insights

Stakeholder communication

Cross-functional collaboration

Project management

Strategic thinking

Independent working

Education

Degree in Marketing / CIM / IDM

Tools

SFMC

Salesforce

Veeva

Sitecore

Google Analytics

CMS platforms

Job description

Viatris UK Healthcare is seeking a Digital Marketing Officer to plan, deliver and optimise omnichannel digital campaigns that drive customer engagement and business results across the UK. You will work closely with brand teams and cross-functional partners, delivering digital initiatives that enhance the customer experience.

The role requires extensive digital marketing experience, proficiency with CRM/marketing automation, analytics and CMS platforms, and strong stakeholder communication.