Digital CX Lead: Omnichannel & Platform Strategy

Allergan Aesthetics

Marlow

On-site

GBP 90,000 - 130,000

Full time

10 days ago

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Job summary

Allergan Aesthetics seeks a Customer Experience Digital Lead to define and orchestrate a best-in-class, digitally enabled customer engagement strategy across International Marketing & Commercial Operations. The role aligns digital capabilities with customer data, programmes and cross-functional teams to strengthen relationships and drive growth.

The candidate will lead AA Access evolution, develop dynamic segmentation, and design omnichannel journeys across channels to optimize engagement and

Qualifications

Experience in digital customer engagement, CRM, customer experience, or marketing technology roles.
Strong analytical capability using CRM and customer data to generate business insights.
Experience designing and executing omnichannel customer engagement programs.
Knowledge of customer journey mapping, marketing automation, and personalization strategies.
Strong stakeholder management and cross-functional collaboration skills.
Excellent communication, project management, and strategic planning abilities.

Responsibilities

Define and orchestrate digitally enabled customer engagement strategy across IMCO Allergan Aesthetics.
Lead evolution and rollout of AA Access Digital Ecosystem across markets.
Design and deliver omnichannel customer journeys leveraging Salesforce, email and other channels.
Collaborate with marketing, sales, CRM, commerce and digital teams for consistent messaging.
Monitor platform performance and engagement metrics, driving improvements.
Ensure data quality, governance and regulatory compliance in all activities.